Job Description

Company DescriptionAbout Publicis GroupePublicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world\xe2\x80\x99s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.This model, with a country led approach, is called the \xe2\x80\x9cPower of One\xe2\x80\x9d and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.CRM Journey SpecialistAre you eager to understand, learn and develop consumer-centric journeys using multi and omnichannel strategies to drive business growth using platforms.We are seeking an experienced and dynamic CRM Journey Specialist. You will play a pivotal role in supporting CRM Acceleration Lead in the executing the category/brand acquisition, activation, retention, enrichment and loyalty strategy. You\xe2\x80\x99ll have an opportunity to work on multiple categories and brands. Where you need to step out of your comfort zone to unlearn, learn and implement new strategies to deliver results in a fast-paced competitive environment.What you\'ll do:

• Support the CRM Lead in delivering acceleration and adoption objectives within the Zone.
• Develop category/brand specific end-to-end consumer journeys and use-cases using multiple channels including website, email, SMS, instant messaging (WhatsApp, Facebook Messenger, Zalo, LINE) and in-app push notifications.
• Conduct regular update & optimization of consumer journeys and use-cases based on the consumer lifecycle for each category focusing on acquisition, activation, and loyalty goals.
• Drive the adoption of use cases across markets to meet the activation targets.
• Expert in understanding consumer challenges and use category and market insights to craft end-to-end consumer journeys.
• Guide and consult market teams in adoption of Marketing Automation tools like Salesforce Marketing Cloud/Adobe modules and features by developing localized use cases based on business needs.
• Track and evaluate adoption of use cases across categories and markets to benchmark results against industry standards, while maintaining the CRM use case repository.
• Stay updated on the latest trends across all industries, platforms and competitors to drive innovation and test new ideas.
• Demonstrate an agile and flexible mindset to comprehend briefs, localize use cases, deliver results and track adoption within specified timelines.
• Provide analysis, insights, and recommendations for internal teams from performance reports, identify best practices and develop case studies.
• Support internal & external capability (Media, Analytics, Technology, Website, Content, Search, Social, CRM) teams to build CRM use cases for meeting activation goals.
• Have an open mindset and can-do attitude while working on all projects, to deliver outputs in a timely manner.

QualificationsWhat you bring:

• Strong communication and presentation skills with a consumer-first, analytical and data driven mindset.
• Strong foundational and practical knowledge of CRM fundamentals including segmentation, personalization, targeting, branding, communication, content, creative and performance management.
• Understanding of Adtech and Martech solutions.
• Strategic mindset to derive value from CRM using Marketing Automation tools and other platforms to meet acquisition, activation, and retention goals.
• Proficient in using Marketing Automation tools (Salesforce/Adobe/Braze/MailChimp etc.,), MS Office and Project management tools.
• Good listener, storyteller, agile mindset, proactive and dynamic team player who enjoys solving challenges.
• Have 5 to 7 years of experience in CRM across FMCG, IT, Retail, Automotive, Manufacturing industries.
• If you are ready to learn to make a difference and drive customer-centric strategies in a fast-paced environment, apply now to join our team.

Additional InformationOur employee benefits package comprises the following:Generous leave entitlements, including birthday leave, rest day and family care leave.Office closure for World Mental Health Day 10th October.Additional Company closure for all 4 major festive CelebrationsCashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.Life and personal accident insurance and group hospitalization and surgery.A hybrid working schedule and with Friday disconnects.Rest Relax & Recharge - office closure last week of December every year.Phone Allowance

Publicis Groupe