Job Description

Company DescriptionAbout Publicis GroupePublicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world\'s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.This model, with a country led approach, is called the \xe2\x80\x9cPower of One\xe2\x80\x9d and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.CRM Strategy ManagerWe are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof.We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.Strategy at Digitas is a multi-disciplinary team of Creative, Social, Experience and Connections Strategy experts, unified by a shared ambition to inspire ideas that move people.To further accelerate this ambition, we are looking for an outstanding CRM Manager - someone who champions a modern approach to connected CRM experiences for brands; who understands consumer behaviour and context, and orchestrates strategic communications to define how brands connect to people in a digital world.What you\'ll do:As CRM Strategy Manager, your experience in creating impactful direct engagements will be essential to provide strategic guidance on key client engagements, together with Strategy lead.Rooted in an in-depth and empathetic understanding of the consumer\'s current environment and ecosystem as well as their priorities, motivators and pain points, you will play a central role in developing effective CRM programmes and experiences relevant to consumers\' needs and aligned to clients\' business ambitions.Day-to-day, your role includes:

• Building consumer personas, identifying pain points and mapping CRM centric experience journeys to envision brand experiences and how they connect across web, mobile, AI and other emerging interfaces
• Focusing on the core business KPIs, develop and implement CRM programmes that align to key moments of need within the customers journey based on insights from analytics and behavioural science, derived from consumer and digital platform data tools (eg Salesforce, Comscore, Google Analytics, GlobalWebIndex, Social Analytics)
• Deliver omni-channel direct engagements across email, push notifications, web, mobile apps, social platforms, and other channels and devices, as relevant to the customer segments and experience
• Crafting CRM Experience briefs with powerful, unexpected insights that inspire
• Identifying cultural trends and keeping a pulse on internet and start-up culture; providing teams and clients with a point of view on how it affects the way brands connect with people
• Partner with client to innovate meaningful member benefits, programmes or feature improvements that differentiate the brand and delight customers, anchored on familiarity with adtech and martech tools and platforms
• Partnering with other capabilities across the agency (Business leads, Data, Technology, Experience Design and other teams) to determine strategy needs, develop and facilitate implementation of CRM Strategy and Programmes.

Qualifications

• 5-7 years of work experience in CRM and/or digital marketing
• Extensive experience informing audience segments by leveraging 1st and 3rd party data
• Comprehensive understanding of audience principals, and related personalization techniques and tools
• Strong strategy and analytics skills, with an advanced understanding of success metrics
• Ability in interpreting data and customer insights to inform CRM strategies and programmes, aligned to business targets
• Up-to-date knowledge of marketing technologies (MarTech) and digital experience platforms spanning Paid, Owned and Earned / social media - email automation tools (E.g. - Salesforce Marketing Cloud, CDPs, Adobe, SAP or equivalent)
• A collaborator comfortable in agile- or sprint-based approaches, willing to work in real time
• An all-around professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change

About DigitasDigitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people. We leverage comprehensive data, technology, creative, media and strategy capabilities to deliver Connected Solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A Leader in Gartner\'s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world\'s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit:Additional InformationOur employee benefits package comprises the following:\xf0\x9f\x91\x89 Generous leave entitlements, including birthday leave, rest day and family care leave.\xf0\x9f\x91\x89 Office closure for World Mental Health Day 10th October.\xf0\x9f\x91\x89 Additional Company closure for all 4 major festive Celebrations\xf0\x9f\x91\x89 Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.\xf0\x9f\x91\x89 Life and personal accident insurance and group hospitalization and surgery.\xf0\x9f\x91\x89 A hybrid working schedule and with Friday disconnects.\xf0\x9f\x91\x89 Rest Relax & Recharge - office closure last week of December every year.\xf0\x9f\x91\x89 Phone Allowance

Publicis Groupe