Job Description

OVERALL ROLE PURPOSE:

• Working within the Group Analytics CoE, you will be part of our Malaysia Analytics function - leveraging huge volumes of structured and unstructured data to solve real business problems across OCBC Malaysia to increase revenues and deliver a great customer experience, improved productivity and reduce risk.
• You will be working with business leaders to understand their problem statements & apply Data Science and analytics techniques to develop productionised solutions to capture the opportunity and generate business value.
• We believe that variety is good. You\xe2\x80\x99ll get the chance to work on a wide range of use cases across the business covering areas such as Personalisation, Sales & Marketing, Conversational AI, Anti-Money Laundering and Fraud Detection.

• Work alongside the OCBC Malaysia Bank across Consumer, Corporate and support divisions to identify opportunities to apply data and advanced analytics to support critical business decisions and drive revenue generation.
• Deliver business value from data \xe2\x80\x93 through use of on-the-ground analytics resources and strong partnership with the centralised Group Analytics CoE team.
• Work with key stakeholders to understand their business objectives. Proactive recommendation on how you think data & analytics could help them to achieve their goals.
• Campaign management \xe2\x80\x93 support the execution of the marketing campaigns via leads extraction, fulfilment and track the effectiveness of the campaign.
• Use of advanced analytical modelling techniques to predict and optimize customer and portfolio outcomes.

• Bachelor\xe2\x80\x99s degree in analytics, statistics, computer science, mathematics, data science, or related disciplines.
• Minimum 2 years of experience in an analytics role (experience in financial institution preferred)
• Possess good grounding in data management and analysis functions analytical software tools of leading analytical software tools (such as SAS/SQL/Python); leading database environments (Oracle / Teradata / Hadoop / SQL); reporting tools (Qlikview/Tableau/PowerBI) and/or contact management platforms (Siebel/Pega).
• Knowledge of Direct Marketing and Customer Analytics concepts \xe2\x80\x93 such as statistical modeling, customer segmentation, event-based marketing, campaign management and campaign effectiveness analysis
• Good storytelling and reporting skills using data visualization tools e.g. Power BI, Qlik, Tableau.
• Curiosity & a real passion for understanding \xe2\x80\x9cwhy?\xe2\x80\x9d.
• Strong interpersonal skills and excellent communication skill with the ability to articulate complex solutions to non-technical users.

OCBC Bank