Job Description

Data Analyst

Kuala Lumpur

About us

Lion & Lion is an Asia based full fledged digital advertising agency with offices in Malaysia, Singapore and Indonesia. Soon, we are set to expand our geographical footprint in other countries. As a creatively driven, digital-first agency made to impact, our offerings are ROAS driven communication solutions that span Strategy, Creative, Social and Media. Moving into an accelerated growth phase, we are now establishing a strong Data Intelligence centre in Kuala Lumpur that will further enhance our offerings, create stronger data-led creativity, strategy, social, media and performance

Your role

• As a key lead you will need to drive the creation and management of the data ecosystem by recommending the right structure, tools and technology.
• You will be responsible for integrating and analysing marketing data, media data, campaign performance data and social media data to develop deeper insights on campaign performance, channel performance, consumer behaviour and evaluate the effectiveness and outcomes.
• You will need to develop narratives on Data and Data driven efforts and be able to present them to clients. You will also need to actively participate in Campaign planning and measurement frameworks that identify key KPIs.
• You will be working closely with the Strategic Planning team, the Media Planning team and Media Performance team while reporting directly to the Group Director for Strategy, Media and Data.

Your profile

• A minimum Bachelor's degree in Computer Science or Data Science with good knowledge of Statistical Analysis.
• At least 2+ years of experience working in a Marketing / Advertising firm or having experience with Marketing and Advertising data.
• Ability to connect paid media data, CRM and Social data with Analytical tools.
• Experience with tools such as GA, Tableau, PowerBI and SPSS. Additional knowledge of programming in Python, R with ability to create Dashboards.
• Knowledge of digital advertising such as ad serving technology, DSP, DMP, SSP.
• Interests and fundamental knowledge of Behavioural science and interest in Behavioural Economics will be an added advantage.

What can you expect from us

• Become part of an impactful team that strives to set the bar high.
• Work with a dynamic and highly motivated team with flat hierarchies.
• Experience a great working atmosphere in an international environment.
• Challenging tasks with direct responsibility.
• Greater knowledge about online marketing and its newest trends
• Our KL office is near to MRT Semantan station!

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Do you have experience using Tableau?*

Do you have experience using PowerBI?*

Do you have experience using SPSS?*

Do you have Knowledge of digital advertising such as ad serving technology, DSP, DMP, SSP?*