Job Description

About Annalect As every CMO knows, employing technology, data and analytics to business challenges is the cost of entry, not a nice to have. Unlocking the value of consumer data can deliver growth, revenue, and ROI, and create differentiation to stay on top. Real-time action is instrumental in driving results within a highly fragmented marketplace. Annalect is the data and technology division of Omnicom. We provide a variety of services to our clients and media agency partners. As a company, we serve as the foundational data and technology layer in which analytics and insights can be accessed through a single lens. Our main goal is to advance the advertising and marketing strategies of our clients with applications that unlock insights and drive business results. Annalect is a global data, technology, and analytics consultancy, with a strong footprint in the APAC region with offices in Bangalore, Gurgaon, Hong Kong, Kuala Lumpur, Melbourne, Singapore and Sydney. We create solutions across data, measurement, analytics, visualisation, and marketing technology to maximise the effectiveness of media and our client\'s media ROI. Annalect\'s unique approach to data and technology - one that relies on transparency, neutrality, and interoperability - allows us to deliver purpose-built and scalable solutions that make data actionable. We have teams of analysts, data scientists, consultants, and technical experts to help us meet the business goals of our agency partners and clients. Join our dynamic and diverse team at Annalect -- data solutions for marketers, by marketers. As a Data Analyst on the Annalect team, you will be tasked with aiding in the transformation of vast data sets into compelling and actionable insights. You will work directly with other analysts and consultants in BI Visualization team, as well as client and agency teams, to communicate your findings and build strategies around them. Day-to-day: Build and maintaining dashboards using visualization tools such as Datorama, Data Studio and others Working closely with stakeholders (both internal and external) to centralise high-quality data from various sources. Assess quality of data through various techniques. Work on regular report delivery around media and advertising updates. Communicate data insights and outliers through impactful data visualisation and storytelling. Responsibilities: Build and maintain dashboards and reports Build and maintain taxonomy via Excel or in house tool for various media channels to ensure correct data collection Provide support and maintenance of dashboards to ensure availability and performance of developed reports and dashboards; Working with Data Governance teams to build data checks to constantly improve the data integrity and accuracy of dashboards Work with the Manager and the agency teams to execute advanced analytics and data science needs, around but not limited to ad tech field e.g. Web/app analytics solutions, attribution study Build reports and provides analysis to existing and new projects via third-party media platforms and analytics tools Generating and communicating clear, compelling and actionable insights Ensuring that client facing and internal reporting is done in a timely manner Presenting reports to clients during monthly and weekly phone calls Key skills: Knowledge and experience of visualisation tools such as Datorama, Data Studio, Power BI, etc is preferred Knowledge in key advertising channels e.g. GMP, Facebook, other DSPs Strong data processing & data visualisation skills Knowledge of 1 or more of: Python, R, SQL Analytical, critical thinking, and problem-solving skills Effective communicator with well-developed written and verbal skills, ideally in the media industry Experience: Bachelor\'s degree in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields. Basic knowledge in data analytics and visualization area (Datorama, Data Studio, Power BI etc) Experience in either SQL, Python, R Familiarity with SAS, SPSS, R or other advanced analytics software packages is a plus Ability to manipulate and troubleshoot large data sets A strong desire to learn and passion for both performance marketing and analytics Ability to manage and prioritize a number of concurrent tasks Ability to clearly explain complex technical ideas to multiple audiences both verbally and in writing Ability to work well with others and work in cross functional teams Expertise in Microsoft Excel and Powerpoint is a requirement for the role Prior agency experience is a plus Familiar with advertising channels and platforms: Facebook, Google Ads, DV360 and others Familiarity with at least some of the following tools: marketing technology (e.g. Data Management Platforms), ad-serving (e.g. Google DCM, Atlas), web analytics (e.g. Google Analytics, Adobe Analytics), social (e.g. Facebook Insights, Twitter Insights, Crimson Hexagon) Detail oriented and good organizational skills

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