Job Description

We are looking for a Data Analyst who is analytical, detail-oriented, and has strong business acumen. This role works closely with the B2C and CRM teams to turn data into actionable insights that support customer engagement, campaign performance, and business decisions. The ideal candidate is comfortable working with data and collaborating with non-technical stakeholders.

Key Responsibilities

Perform data cleaning, mapping, and transformation to ensure data accuracy and consistency across customer and CRM datasets. Prepare and maintain datasets for analysis, reporting, and dashboarding related to B2C and CRM initiatives. Analyze customer behavior, campaign performance, and funnel metrics to support business decision-making. Work closely with the B2C and CRM teams to understand business needs and translate them into data requirements. Support ongoing projects by maintaining and updating large datasets and recurring reports. Document data definitions and processes, and contribute to improvements in analytics workflows.

Requirements

Completed a degree or Master's in Data Science, Statistics, Business Analytics, Computer Science, or a related field. Strong foundation in data analysis and manipulation tools (Excel, SQL, Python, or R). Hands-on experience with Google Cloud Platform (GCP), particularly working with BigQuery, MySQL, and MongoDB, is an added advantage. Good to have: 2-3 years of relevant data analysis experience. Familiarity with data visualization and reporting tools (e.g. Looker Studio, Tableau, Power BI) is a plus. Strong business curiosity and ability to interpret data in a commercial or customer context. Comfortable working with cross-functional teams, especially B2C, marketing, or CRM stakeholders. Detail-oriented, organized, and able to work independently with guidance. Proficiency in both English and Chinese, as the role may involve collaboration with Chinese-speaking teams or stakeholders.

Benefits

Lead community-building for Southeast Asia's largest parenting ecosystem Be at the forefront of connecting brands with real parents in authentic and impactful ways. Work with a passionate team driving innovation in the parenting space. Regional exposure across three of SSEA's most dynamic markets. Hands-on experience working with real-world customer and CRM data. Opportunity to work across teams in different regions. Exposure to how data supports B2C growth, customer engagement, and marketing performance. Opportunity to work closely with business teams and learn how analytics drives decision-making. * Mentorship from experienced analysts in a collaborative, growth-oriented environment.