Job Description

Job Purpose

The Data Analyst (Student Data & CRM) is responsible for managing, analyzing, and interpreting student-related data across the CRM system to support recruitment, retention, and overall student experience. The role ensures data accuracy, develops reports, and provides insights that guide decision-making for student enrollment, engagement, and institutional growth.

Key Responsibilities

Collect, clean, and maintain accurate student data within the CRM and related systems. Track and analyze the student journey from inquiry to enrollment, progression, and graduation. Generate dashboards and reports on key recruitment and retention metrics (leads, conversion rates, retention rates, etc.). Provide data-driven insights to support marketing campaigns, student recruitment strategies, and academic planning. Collaborate with student services, marketing, and academic teams to optimize CRM usage and reporting. Monitor CRM data quality, ensuring consistency, compliance, and data governance. Conduct predictive analysis to forecast student enrollment trends and potential risks (attrition, low conversion). Design and automate KPI reports for management (weekly, monthly, and ad hoc). Support system improvements and training sessions for CRM users to ensure data is captured and utilized effectively. Ensure compliance with institutional, regulatory, and data privacy standards (e.g., PDPA).

Qualifications & Requirements

Bachelor's degree in Data Science, Statistics, Business Analytics, IT, or related field. 2-4 years of experience in data analysis, preferably in education, CRM systems, or student recruitment. Strong knowledge of

CRM platforms

(e.g., Salesforce, Microsoft Dynamics, HubSpot, or education-specific CRMs). Proficiency in

Excel, SQL, and data visualization tools

(Power BI, Tableau, etc.). Experience with

student data reporting

(admissions, conversion rates, retention, progression, etc.). Strong analytical, problem-solving, and critical-thinking skills. Excellent communication skills to translate data into actionable recommendations. Familiarity with data governance, privacy, and compliance requirements.
Job Type: Full-time

Pay: RM2,800.00 - RM3,500.00 per month

Benefits:

Free parking Health insurance Maternity leave Opportunities for promotion Parental leave Professional development
Work Location: In person