Job Description

We are looking for a Demand Generation Lead to join our expanding Marketing team. This role will be a key partner of the Commercial teams to work with key channel partners and capture lifetime value of prospective and existing clients across APAC.

• Build and position Intellect as the Thought Leader on mental health, employee wellness, and emotional wellbeing in Asia Pacific.
• Develop B2B marketing campaigns to

• Generate demand by addressing opportunities with key accounts
• Increase client engagement by educating clients and end-users in the business on Intellectxe2x80x99s suite of solutions
• CRM and product optimizations to maximize business ARPU for Intellect
• Amplify joint employer and Intellect branding and PR with best-in-class adoption clients
• Collaborate with the sales and business development teams to:

• Build a trade events marketing strategy for acquiring prospective and existing clients

Run account-based marketing with tailored communications to target, develop, and retain customer lifetime value * Support content development of key B2B material such as case studies, white papers, and infographics

• Align on sales positioning and message consistency across various sales and marketing touchpoints
• Track campaign effectiveness and providing recommendations for action as needed
• Take a growth lens to driving client adoption rate and coaching sessions with the client success team
• Partner with channel sales for crafting a coherent marketing and sales toolkit for big wins amongst brokers and insurance companies

Requirements

• 5-10 years of B2B marketing experience, preferable in IT/Services industry
• Experience in both strategic and tactical aspects of marketing especially content creation, campaign development, and event organisation.
• Excellent copywriting and communication skills with strong command of English
• Experience working directly with sales
• Any experience with Email Service Providers (ESPs) and CRM platforms such as Hubspot and Mailchimp will be an added advantage.

Benefits

• Work in a diverse environment with people from over 10 countries
• Unlimited annual leaves
• Work flexibility
• Medical coverage
• Annual Wage Supplement (Bonus)
• Christmas Leave (The team takes the whole Christmas week off separate from our leave policy)
• Birthday Leave (1 day)
• Holidays off
• Quarterly mental health day off
• Mental health benefits (Premium access to our app!)
• Work-life balance and employee wellness
• Regular social events where we have non work-related fun

The Intellect Company