Job Description

Company Overview:

cbs APAC is a leading international consultancy headquartered in Heidelberg, Germany. We deliver high-end quality consulting and technology services to large industrial corporations that run SAP.

For more information about our company, please visit our website at

cbs APAC

Position:

Digital and Content Marketing Specialist

Modules

: Marketing

Location:

Malaysia

Responsibilities:

Content Development (End-to-End)

Own content creation for the

cbs product portfolio

and

industry solutioning

. Draft, edit, and finalize blogs, whitepapers, case studies, and thought leadership pieces. Coordinate with product owners to ensure technical accuracy and obtain necessary approvals. Ensure all content aligns with brand tone and meets APAC localization requirements.

Social Media Management

Serve as the

single point of contact

for field marketing social media requests. Gather requirements, develop content calendars, and create posts (copy + graphics). Publish content across platforms such as

LinkedIn, Facebook

, and APAC-specific channels like

WeChat

. Monitor engagement, track performance metrics, and report insights.

SEO & SEM Ownership

Drive keyword optimization for all digital content and assets. Review and approve blog articles to ensure SEO compliance before publishing. Manage SEM and paid search campaigns, optimizing for ROI. Track keyword rankings and adjust strategies based on analytics and performance results.

Publications & Campaigns

Manage corporate publications including brochures, newsletters, product sheets, and other collateral. Oversee email campaigns from end to end:

+ Build and design templates
+ Segment target lists
+ Schedule and execute sends
Analyze open rates, click-through rates (CTR), and conversions to drive improvements.

Video Production (Light)

Coordinate occasional video projects such as product explainers and event highlight videos. Liaise with vendors or internal teams to support scripting, production, and editing.

Cross-Functional Collaboration

Work closely with field marketing, product teams, and design teams. Ensure timely delivery of all assets required for campaigns and events across the region.

Requirements:

Content & Stakeholder Management

Strong content expertise not only writing, but

researching

, gathering information, and coordinating with various stakeholders for accuracy. Ability to manage and work with multiple stakeholders, including strong

people management

and communication skills. Proven capability to

chase stakeholders

, follow up effectively, and consistently meet deadlines.

Digital Marketing Skills

Proficient in

SEO, SEM, social media management, and paid advertising

. Hands-on experience creating, managing, and optimizing digital marketing campaigns. Familiar with analytics tools for tracking performance and improving campaign results.

Project Management

Demonstrated experience managing

multiple campaigns across different countries

simultaneously. Strong organizational skills with the ability to prioritize, track progress, and deliver on time.

Creative & Technical Skillset

Creative mindset with the ability to translate technical product content into engaging assets. Technical handling abilities including:

+ Graphics creation using

Adobe

tools (Photoshop/Illustrator or similar)
+

Video production and editing

(basic to intermediate)

ME: This is you

An analytical and problem-solving consultant with the desire to develop your own skills and talents. An eloquent and extroverted person happy to support our pre-sales cycle. Passionate and determined while appreciating teamwork. Willing to take over responsibility and to make decisions. Able to lead a small team, with strong social and communication skills.

WE: That's us

A great team of passionate consultants Strong personalities that are fair, open, and respectful to each other Attractive and competitive salary and package A company that continuously spends more than 6% of its revenue in the education of its employees

Interested in sharing the ONE passion?

We'd love to hear from you! Don't hesitate to contact us by phone, email, or LinkedIn. We look forward to receiving your application documents, which should include your resume (along with project descriptions), salary expectations, and references (if available). If you have any questions, please feel free to contact us.