Job Description

Wilayah Persekutuan Kuala Lumpur, Malaysia

Job Family Group: Commercial and Retail

Worker Type: Regular

Posting Start Date: February 3, 2023

Business unit: Downstream

Experience Level: Experienced Professionals

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Where you fit in

The Digital and Social Marketing Manager will be responsible for transforming Shell Malaysia Downstream Mobility\xe2\x80\x99s participation and presence on social media and digital channels, embedding digital as a fundamental part of the way Shell operates by engaging with customers, keeping Shell ahead of competitive efforts, and establishing Shell as the thought leader of the digital space for the category.

Expect lots of support and encouragement while you\xe2\x80\x99re here. You\xe2\x80\x99ll be working alongside people who love what they do and enjoy sharing their enthusiasm with everyone around them. We value career growth. You\xe2\x80\x99ll have limitless opportunities to explore \xe2\x80\x93 whether that means building up new areas of expertise or taking in a different direction.

What\xe2\x80\x99s the role?

Digital Strategy

Define and deliver outstanding consumer experiences in the digital space, as part of a broader marketing strategy for the Shell Malaysia Downstream Mobility business through integrated paid, owned, and earned channels including website, mobile app, social media, display advertising, and navigation platforms.

Lead the development of an effective media buying and digital channel strategy for major marketing campaigns throughout the year.

Manage multiple digital and media agencies, and establish quickly whether agencies submitting proposals have the right skill sets and knowledge to deliver the proposals within timelines and budgets

Be proactive in ensuring digital is integrated appropriately into the marketing mix both cross-business and within the Mobility team

Work closely with brand managers to ensure an integrated Digital and PR approach wherever possible

Support the Digital Strategy & Development Manager to design best-in-class digital CVPs in collaboration with other Digital experts in Shell\xe2\x80\x99s global and local teams, that can be applied to the local MY market to address specific consumer needs

Review and analyze consumer insights, competitors, market trends, and opportunities in the digital space

Content Marketing

Lead the development of full year social media strategy and content marketing plan, and see through the plans from planning to execution with the intent of increasing engagement while driving follower acquisition across Shell social media channels

Evaluate Shell\xe2\x80\x99s brand image and awareness on digital channels, ensuring ad placement relevancy with optimum yield

With the help of specialist agencies, monitor online conversations and sentiment on social media. Support the Corporate Relations team to develop and publish effective communications to respond to or provide information to the public during a crisis.

Manage the digital budget and ensure continuous optimization, value for money, and return on investment

Innovation

Develop and execute data-driven, real-time, and personalized marketing campaigns on digital channels (web, mobile apps, RFID, payment and loyalty, eCommerce) using first-party data and consumer insights to drive acquisition of new users while keeping existing users loyal and engaged.

Be the subject matter expert and have the enthusiasm and knowledge of digital innovation and new emerging tools, technologies, and digital marketing techniques such as AI and other emerging technology within the business

Lead internal collaboration tools to enhance collaboration and digitalization of work amongst Shell teams

Lead, manage, and motivate team members including training and upskilling to energize the wider Mobility organization towards a cross-business, consumer-focused approach to digital

What do we need from you?

Ability to grasp the business strategy and strategic challenges for Mobility

Experience in the development of broader business strategy beyond communications

Strong problem-solving in an ever-changing environment where not all the information required to make decisions is available

Ability to influence global & local stakeholders effectively, building strong relationships and managing 3rd party relationship

Track record of bringing bold new concepts to the business, managing risk, and learning from failure

Preferred someone with operating a consumer-facing business with delivery experience

Experience in how agencies operate, how to manage them, and how to build mutually valuable partnerships

With Strong Analytical and data-driven experience

Work very effectively in multi-cultural virtual teams and self-starter to carve own path of learning/integration

With team insights to translate customer research into game-changing ideas

Energetic, passionate, enthusiastic, and able to contribute at pace will be essential traits as well as pragmatism, patience, and commercial grounding.

Expertise in all digital disciplines including strategy development, social media, display advertising, SEO/SEM, CRM, mobile apps, and eCommerce is an advantage

Develops and leads marketing/digital teams and manages marketing campaigns and projects

Company Description

Shell has been a partner in powering Malaysia\xe2\x80\x99s progress since 1891 when we established our first depot in the Straits Settlements. Today, we are an integrated energy company comprising Upstream, Downstream, Integrated Gas and New Energies, Projects & Technology, and Shell Business Operations. Shell Malaysia aims to be the leading energy player in the country, powering Malaysia\xe2\x80\x99s future with cleaner, innovative, and competitive energy solutions.

\xc3\x98 Upstream

More than a century, Shell has been operating and we continue to extract and deliver oil and gas efficiently, profitably, and in environmentally friendly and socially responsible ways to meet evolving customer needs and the growing demand for energy.

\xc3\x98 Downstream

With over 950 service stations, Shell has the leading market share in the fuels retailing business in Malaysia. In Malaysia, we make and sell more than 600 different lubricants for the automotive sector, heavy-duty transport, food processing, and power generation. We are the lubricants market leader in Sabah and Sarawak.

\xc3\x98 Integrated Gas, Renewables and Energy Solutions

Shell set out its Powering Progress strategy, which we aim to deliver through our three business pillars of Growth, Transition and Upstream. The Growth Pillar includes our Marketing and Renewables & Energy Solutions businesses and focuses on working with our customers to accelerate the transition to net-zero emissions. One of our achievement, Sarawak onshore: World\xe2\x80\x99s first commercial GTL plant (SMDS)

\xc3\x98 Project & Technology

As P&T, we exist to make the delivery of Shell\xe2\x80\x99s strategy and the growth of our company possible. P&T works collaboratively and in an integrated way with its business partners, to deliver value for our customers, and for Shell.

An Innovative Place to Work

There\xe2\x80\x99s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.Join us and you\xe2\x80\x99ll add your talent and imagination to a business with the power to shape the future \xe2\x80\x93 whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently

An Inclusive & Progressive Place to Work

To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we\xe2\x80\x99re nurturing an inclusive environment \xe2\x80\x93 one where you can express your ideas, extend your skills and reach your potential.

\xc3\x98 We\xe2\x80\x99re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we\xe2\x80\x99ll take it from there.

\xc3\x98 We\xe2\x80\x99re closing the gender gap \xe2\x80\x93 whether that\xe2\x80\x99s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.

\xc3\x98 We\xe2\x80\x99re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity

A Rewarding Place to Work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We\xe2\x80\x99re huge advocates for career development. We\xe2\x80\x99ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

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