Job Description

Client Background: Our client is a US-based management consulting firm with a peer-to-peer approach to IT optimization and transformation. For Malaysia market, they provide Marketing-As-A-Service (MAAS) for customers focusing on B2B business segment. Remuneration: Base salary + Contractual Bonus + Mobile Allowance + Miscellaneous Allowance + Medical insurance + staffing outings + Training and development Role Responsibilities : - Identify and prioritize target segments based on demographics, firmographic and intent data. - Build and manage B2B marketing campaign plan taking into consideration segment prioritization, budget, relevant channels, and urgency of timeline. - Create forecasts of multiple campaign results based on different performance scenarios. - Lead a campaign team to build and execute activities according to plan, troubleshooting and adjusting accordingly. - Lead campaign optimization, experimentation, and continuous improvement programs. - Manage reporting of weekly campaign activity updates, monthly campaign impact, and analysis discussions. Job Requirement s: - Bachelor\'s degree in business, Marketing, Engineering, Computer Science, Mathematics, or related field. - 5+ years of overall working experience in marketing or business management related roles. - Have hands-on experience running, monitoring, and optimizing campaigns on LinkedIn/Facebook. - Communicate with clients effectively to identify their goals & objectives and translate them into effective, result-driven campaigns - Ability to analyze and report on campaign performance and provide direction/strategy based on findings - Minimum 1-year experience in roles involving planning, optimization, and continuous improvement. - Strong command of English and comfortable with client-facing meetings with stakeholders from US. - Excellent writing, communication, and presentation skills. - Shows continued desire for growth & learning. - Prior experience in B2B marketing is advantageous.

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