Job Description

With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.

If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it\xe2\x80\x99s with Hilton where we never forget the reason we\'re here: to delight our guests, Team Members, and owners alike.

The Digital Content Executive will support the Content team in effectively delivering and implementing the social & digital plans/campaigns within the marketing communications scope across all platforms. Responsible for engaging and supporting internal and external stakeholders in building the best use and value of marketing content, online and social media platforms to attract and interact with targeted communities. The goal is to gradually achieve superior guest, diner & customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the content marketing roadmap.

1) Responsible for day-to-day content management of all hotels\xe2\x80\x99 owned platforms (brand.com & microsites) and third party channels and emerging platforms

2) Support Content & Digital Manager in content development (copywriting, visual editing) for all digital marketing, campaigns and key initiatives using HW brand portals and internal platforms (e.g. Hilton Social Hub, markIT)

3) Engage community directly through online channels by crafting and posting appropriate responses to user reviews on social touch points such as Facebook, TripAdvisor, Google Places, to foster positive community and add value to customers\xe2\x80\x99 experience

4) Curate & compile content to support the National Marketing Office\xe2\x80\x99s campaign communications (ie. Email Marketing Channels, Dining Partners, Loyalty Programs)

5) Provide support in understanding customer review trends and recommend action plans to improve service level and recovery, due diligence to audit content to ensure relevancy

6) Responsible for all content & content scores published on online channels (across Brand.com EN and Local Language sites, OTA sites, and 3rd party Sites for Malaysia cluster of hotels)

7) Work closely with Marketing Services team for prompt delivery of project and/or campaign marketing assets

8) Analyze, shortlist & manage influencer outreach

9) Provide support in digital campaigns, e-commerce initiatives and emerging digital innovations

What are we looking for?

A Digital Content Executive serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

• Tertiary qualifications in Marketing / Communications.

• Strong digital marketing experience, especially in the areas of email marketing and website optimization.

• Must have strong verbal and written communication skills in both Chinese and English to meet business needs.

• Basic SEO skills, including google and Baidu SEO rules, regulations, white hat methods and experience.

• At least 3 years of experience in a hotel marketing / advertising role preferred.

• Skills in HTML and CSS advantageous.

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

Hilton