Job Description

JOB PURPOSE

Reporting to the Digital & Tech department, the Digital Copywriter, will be

responsible to aid the Head of Digital Marketing, to inform and engage with our target audience through multiple channels. In this role, you will be responsible in the creation of clear and inspiring copy and content for all Taylor\'s campaign and media touch points.

The ideal candidate will have a strong writing background and experience not only in

writing copy for campaigns (traditional/digital) but also in redeveloping content that is

meaningful and useful to our intended target audience. You will be responsible for creating compelling and effective content for digital platforms, such as websites, social media, email marketing, and online ads. The digital copywriter is expected to produce engaging copy that informs and persuades customers, enhances brand awareness, and drives traffic to the company\'s website. The ideal candidate should have a strong understanding of digital marketing trends, search engine optimization (SEO), and web analytics. They should also be able to work collaboratively with the marketing team, designers, and developers to ensure consistency and accuracy in messaging and brand voice.

The role is also responsible for monitoring and managing the Taylor\'s social narrative and to engage with communities where required.

We are looking for a multi-disciplined, outgoing, personable and passionate Digital Copywriter, to work closely with our expanding Digital & Tech Department. Working alongside our in-house Creative and Content team and other stakeholders, you will also work directly with agency management to deliver both strategy and implementation with regards to both social and digital marketing strategies for Taylor\'s University and/or Taylor\'s College.

KEY RESULT AREAS / RESPONSIBILITIES

Creative and Brand Guidelines

• Champion the Taylor\'s brand with an eye for both present and future business objectives, customer pain points, and strategic directions. To write clear, attractive copy with a distinct voice that adheres to the company\'s style guidelines and brand voice.
• Write and edit clear, concise, and engaging copy for a variety of digital platforms, including websites, social media, and email marketing.
• Conduct keyword research and integrate SEO best practices into all digital content to ensure maximum visibility and traffic.
• Write clean copy that uses active sentences, attention-grabbing headlines, and has an intuitive flow of information.
• Communicate Taylor\'s brand message with meaning, precision, and consistency.
• Review and redevelop copy (short and long form) and content for all existing collaterals (brochures, prospectus), websites and other consumer touch points.
• Recommend additional content, edits to content, and removal of content based on project objectives
• Confirm that all copy has been approved through the proper review channel before being published.
• Constantly raise the bar on developing the best creative through continued awareness of the digital copy landscape.
• Leverage industry insights to create compelling narratives.
• Consider all online customer journeys, new feature enhancements, mobile app content (where relevant) and email content as needed.
• Provide insight on opportunities and challenges to optimise our content strategy.
• Review and edit content developed to determine the clearest and most logical way to present information for greater reader comprehension and conversion rates.

• Collaborate with the Content and Creative team as well as other stakeholders to brainstorm concepts and bring them to life.
• Conduct high quality research and interviews to generate persuasive and inspiring content.
• Build trust and fellowship with internal community by understanding their objectives, project positioning, and market position for the brand.
• Seek honest, constructive feedback from project team members and feedback into projects. Provide honest and constructive feedback to both brand and content team in discussions and brainstorming.
• Quality Control - Proofread all copy - Be accountable for meeting deadlines, and coordinate tasks, milestones, and deadlines with the traffic management team.
• Work closely with Social Media team to summarise insights and conversations from social analytics into actionable reports to measure community engagement and to improve on those metrics through new initiatives.
• Generate, edit, publish content on our digital channels that builds meaningful connections and encourages engagement/action.
• Stay up-to-date on industry trends and technologies related to digital marketing, content creation, and SEO.
• Monitor and analyse web, social and email analytics to measure the success of digital content and make data-driven decisions to optimize content performance.
• Explore new ways to engage and retarget new audiences in new social platforms to reach out target users.
• Work closely with other stakeholders such as our digital engagement team for content for communication via email, SMS, and other formats.
• Meet with subject-matter experts to ensure specialised topics are appropriately addressed in content creation while maintaining marketing best practices
• Providing actionable insights on trends, innovations, and competitive landscape to inform current and future approaches.
• Proposing copy concepts and presenting underlying strategic thinking that will help achieve marketing, PR, and communications objectives.
• Coordinate with marketing peers to ensure consistency and compliance with brand and company standards.
• Manage multiple projects and deadlines simultaneously and communicate effectively with all stakeholders to ensure timely delivery of quality work.

Taylor\'s Education Group