Job Description

Position Snapshot

Location: Petaling Jaya, Selangor, MY
Company: Nestl\xc3\xa9 Malaysia
Full-time
Bachelor\'s Degree
4-5 years of experience

Position Summary

Joining Nestl\xc3\xa9 means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

We are looking for a Digital & CRM Manager to drive loyalty and advocacy amongst consumers by harnessing the power of relationship building (through call center, CRM and digital channels). Drive and manage the development of product marketing plan to achieve pre-determined goals and targets.

A day in the life of...

• Accountable and responsible to strategize, develop and implement CRM plans (call center, direct mailing, SMS blast, EDM, loyalty programs, events) that nourish strong relationships with consumers to achieve business objectives.
• Develop and build segments of our customer database with the goal of providing customer retention and purchase conversions.
• Responsible for CRM budget with rigorous tracking & prioritization to deliver on business plan commitments.
• Accountable and responsible to define measurement and learning objectives against social media/digital channels to ensure maximum impact and delivery against goals.
• In partnership with brand marketing, lead the development of consumer segmentation with tailored and relevant marketing messages to maximize effectiveness of campaigns.
• Leads the tracking & analysis of performance to ensure KPIs are met & initiates corrective measures where necessary.
• Responsible in developing partnerships with external agencies and regularly evaluate & assess their performance propose arising opportunities or to address upcoming challenges.
• Responsible in developing partnerships with key retail and relevant database partners to increase recruitment & retention of users for the brands.
• Accountable and responsible for all consumers engagement touch point channels both online and offline.
• Responsible to identify the right partners and agencies for digital & mobile first content, community management, advising on content strategy, identification of digital influencers / KOL management with ability to penetrate into dark social and closed group communities.
• Responsible and accountable for all digital assets performance and continuously optimized towards best practices from search, website performance and social media management on all digital initiatives.
• Responsible in developing a framework and dashboard to accurately measure, analyze and report performance; continually assessing the cost of acquisition and retention and provide an understanding of which channels/ programs are more effective than to drive improved return on investment & prioritization of resources.

What will make you successful

• At least 4-5 years\' experience in a direct marketing environment, preferably with experience in both acquisition and retention marketing.
• Continuity or club experience, including retention and cross selling strongly preferred.
• Keen project management skills with an ability to interact with and motivate others to succeed on several fronts simultaneously.
• Effective verbal and written communication on all levels and both internally and externally.
• Strong analytical, technical, and mathematical abilities.
• Self-motivated, analytical, quick learner, organized, detail-oriented, multi-tasker.
• Demonstrates initiative with a results orientation, while exhibiting strong drive and leadership skills.

We are Nestl\xc3\xa9, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we\'ll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Position Snapshot

Location: Petaling Jaya, Selangor, MY
Company: Nestl\xc3\xa9 Malaysia
Full-time
Bachelor\'s Degree
4-5 years of experience

Position Summary

Joining Nestl\xc3\xa9 means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

We are looking for a Digital & CRM Manager to drive loyalty and advocacy amongst consumers by harnessing the power of relationship building (through call center, CRM and digital channels). Drive and manage the development of product marketing plan to achieve pre-determined goals and targets.

A day in the life of...

• Accountable and responsible to strategize, develop and implement CRM plans (call center, direct mailing, SMS blast, EDM, loyalty programs, events) that nourish strong relationships with consumers to achieve business objectives.
• Develop and build segments of our customer database with the goal of providing customer retention and purchase conversions.
• Responsible for CRM budget with rigorous tracking & prioritization to deliver on business plan commitments.
• Accountable and responsible to define measurement and learning objectives against social media/digital channels to ensure maximum impact and delivery against goals.
• In partnership with brand marketing, lead the development of consumer segmentation with tailored and relevant marketing messages to maximize effectiveness of campaigns.
• Leads the tracking & analysis of performance to ensure KPIs are met & initiates corrective measures where necessary.
• Responsible in developing partnerships with external agencies and regularly evaluate & assess their performance propose arising opportunities or to address upcoming challenges.
• Responsible in developing partnerships with key retail and relevant database partners to increase recruitment & retention of users for the brands.
• Accountable and responsible for all consumers engagement touch point channels both online and offline.
• Responsible to identify the right partners and agencies for digital & mobile first content, community management, advising on content strategy, identification of digital influencers / KOL management with ability to penetrate into dark social and closed group communities.
• Responsible and accountable for all digital assets performance and continuously optimized towards best practices from search, website performance and social media management on all digital initiatives.
• Responsible in developing a framework and dashboard to accurately measure, analyze and report performance; continually assessing the cost of acquisition and retention and provide an understanding of which channels/ programs are more effective than to drive improved return on investment & prioritization of resources.

What will make you successful

• At least 4-5 years\' experience in a direct marketing environment, preferably with experience in both acquisition and retention marketing.
• Continuity or club experience, including retention and cross selling strongly preferred.
• Keen project management skills with an ability to interact with and motivate others to succeed on several fronts simultaneously.
• Effective verbal and written communication on all levels and both internally and externally.
• Strong analytical, technical, and mathematical abilities.
• Self-motivated, analytical, quick learner, organized, detail-oriented, multi-tasker.
• Demonstrates initiative with a results orientation, while exhibiting strong drive and leadership skills.

We are Nestl\xc3\xa9, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we\'ll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

PETALING JAYA, MY, 47810

PETALING JAYA, MY, 47810

Nestl\xc3\xa9