Job Description

Digital Engagement Lead - Influencer & Social Media-XHS and Tik Tok (Agency, Jalan Klang Lama, KL)

About the Company

Our client is a dynamic media agency that blends influencer marketing, social media strategy, and online-to-offline (O2O) activations. With strong expertise on platforms like TikTok and XiaoHongShu, they specialize in connecting brands with Southeast Asia's digital communities to create measurable impact.

Role Snapshot

As the

Digital Engagement Lead

, you will spearhead social media campaigns, manage high-impact influencer partnerships, and drive online brand visibility. You'll oversee both organic and paid growth strategies, shape creative content, and work with cross-functional teams to deliver engaging campaigns.

What You'll Do

Strategize & Execute

: Develop tailored social media strategies across TikTok, XiaoHongShu, Instagram, Facebook, and more.

Content & Storytelling

: Lead creation of trend-driven, engaging content that sparks conversations.

Influencer Partnerships

: Identify, negotiate, and manage collaborations with influencers and KOLs; measure campaign ROI.

Paid Campaigns

: Run, monitor, and optimize paid social ads for brand growth and performance.

Community Building

: Grow online communities through authentic engagement and creative activations.

Collaboration

: Partner with creative, media, and events teams to ensure seamless campaign delivery.

Analytics

: Track, measure, and report performance to refine strategies and maximize outcomes.

What You'll Bring

Bachelor's degree in Marketing, Communications, or a related field. 3-5 years' proven experience in social media and influencer marketing (agency/brand). Experience leading a small but a very experienced team. In-depth knowledge of social media trends, algorithms, and formats. Strong familiarity with TikTok and XiaoHongShu. Fluent in English and Mandarin; Bahasa Malaysia is a plus. Analytical yet creative thinker with strong project management skills.

What's In It For You

Salary: RM 6,000-RM 8,500 per month. Competitive benefits package (EPF, SOCSO, EIS). Monday-Friday, 10am-7pm. A fast-paced, creative agency environment where your work makes a direct impact.
Job Types: Full-time, Permanent

Pay: RM7,000.00 - RM8,500.00 per month

Benefits:

Professional development
Application Question(s):

Have you previously worked, or are you currently working, in a social media or marketing agency? Do you have hands-on experience with XiaoHongShu (???)?
Experience:

Social Media Management: 5 years (Required) Team Leadership / Supervisory: 3 years (Required)
Language:

Mandarin (Required)
Work Location: In person