Job Description

Digital Marketer (Copywriter) - Malaysia

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• To execute communication strategy for the company
• Produce postings, contents and articles for organisation and clients
• Writing clear and error-free content for a website that reflects the company\xe2\x80\x99s voice
• Interpret copywriting briefs to understand project requirements
• Collaborate with designers, PR and other professionals to brainstorm and develop a variety of marketing materials (e.g. email campaigns and landing pages)
• Conduct high-quality research and interviews
• Edit and proofread copy as needed
• Meeting with clients to understand their message, brand voice and target audience
• Proposing copy concepts in an engaging way for clients and carrying out projects once they are approved.
• Interpreting creative direction and technical information and turning them into persuasive copy concepts.
• Working with clients to edit and modify copy to meet their content expectations
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Bachelor\xe2\x80\x99s degree or equivalent experience in communication or marketing.
• Experience producing copy for print and digital media channels.
• Proven success in producing copy for advertising or marketing campaigns.
• Exceptional skill in social media writing, including use of hashtags and relevant acronyms.
• Good command of English; communication and writing skills
• Proficiency with common office software.
• Experience with SEO concepts and social media marketing.
• Creativity, adaptability and the ability to work collaboratively with a team.
• Able to start immediately
• Working Location: Kuala Lumpur

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