Job Description

We are looking for an experienced and highly motivated

Digital Marketing Assistant Manager

to lead our digital marketing initiatives and elevate our brand's presence across all key platforms. This role combines strategic thinking with hands-on execution, making it ideal for a candidate who thrives in a creative, fast-paced environment--especially within the F&B or lifestyle space. As the Digital Marketing Assistant Manager, you will be responsible for the planning, execution, and optimization of our digital campaigns, while guiding a small team and supporting broader marketing objectives.

Key Responsibilities:

Develop and implement comprehensive digital marketing strategies to support brand awareness, engagement, and conversion goals Lead content planning and oversee the production of high-quality digital assets including visuals, short-form videos, and written content Manage the brand's presence on Instagram, TikTok, and Xiaohongshu (Little Red Book), ensuring platform-specific content and engagement Plan and execute paid media campaigns across social and digital platforms, including performance tracking and reporting Work closely with the broader marketing team on product launches, seasonal campaigns, and brand activations Manage digital budgets, content calendars, and timelines, ensuring timely and on-brand execution Coordinate with external partners such as agencies, creatives, and vendors Mentor and support junior marketing team members, offering guidance and oversight on content quality and digital best practices Stay updated on digital trends, platform updates, and competitor activity to inform strategies

Requirements:

Minimum 5-7 years of relevant experience in digital marketing, preferably in the F&B or lifestyle industries Strong familiarity and fluency with social media platforms, particularly

Instagram, TikTok, and Xiaohongshu (Little Red Book)

Demonstrated experience in developing and managing digital content and campaigns Proficient in creative tools such as Canva, Adobe Creative Suite, CapCut, InShot, and marketing tools such as Meta Business Suite, Google Analytics, and Mailchimp Strong project management skills with the ability to multitask and meet deadlines Excellent written and verbal communication skills in English

Bahasa Malaysia and/or Mandarin proficiency is a strong advantage

A proactive, collaborative mindset with a positive attitude and a willingness to learn and grow with the team

Preferred Qualifications:

Experience in influencer and KOL marketing, social media advertising, and CRM tools Previous experience in a fast-paced or multi-brand F&B marketing environment Ability to contribute creatively to campaign ideation and storytelling
Job Types: Full-time, Contract
Contract length: 12 months

Pay: RM5,000.00 - RM6,500.00 per month

Benefits:

Maternity leave Opportunities for promotion Parental leave Professional development
Work Location: In person