Job Description

Job Responsibilities:

• Wide customer analytics and behavioural reporting and gathering information about customer complaints and e customer issues are handled by the relevant parties effectively.
• Plan and design CRM strategies to attract and retain customers while expanding the brand\'s reach and boosting consumer loyalty.
• Structures CRM activities with a view of maximizing KPI improvement, ROI, and business impact.
• Define and develop customer retention strategy, workflows, roadmaps and budget to improve overall operations and achieve targets.
• Establish, assess, and enhance customer segmentation and monitor/analyse the growth in different segments.
• Maximise usage of customer database by re-engaging dormant/inactive customer and increasing purchase frequency,
• Ensure customer satisfaction by understanding customer\'s interest and develop customer journey mapping to increase the business\'s opportunities.
• Establish and supervise best practices in CRM data entry and data management.
• Monitor and follow up on customer\'s gift and merchandised shipments.
• Oversees and coordinates the implementation of new CRM campaign and integration with the internal party - Key Account Management, Customer Care and Customer service to achieve the Retention KPI

• Candidate must possess at least a Diploma/Advanced/Higher/Graduate Diploma, Bachelor\'s Degree/Post Graduate Diploma/Professional Degree in Marketing, Mass Communication or Advertising/Media.
• Good understanding of customer lifecycle management.

JAC Recruitment