We are looking for a motivated, dynamic Digital Marketing Executive to join our team based in headquarter. Your day-to-day tasks will consist of executing highly effective external and internal communications initiatives in support of the business brand and business plan. One of the key aspects of your role is a thorough understanding of the right balance between business, design, target audiences and serving our brand\xe2\x80\x99s purpose, business missions and customer needs.To help you to achieve this, we will provide you with a competitive base salary, contractual bonus, laptop and career opportunities. You will also be given full product training, with hands on assistance from the Marketing team.Integrated Marketing Communications (Digital Marketing focus)1.Manage Google ads campaigns - keywords research, user intention mapping, content landing pages enhancement, adtext enhancement, performance monitoring and optimisation2. Manage Social Media Channels organic and ads campaign3. Content development and setting up of Email Marketing and Marketing Automation campaigns4. Amplify pest control and hygiene innovations and B2B Marketing related content5.Ensure timely execution of content development and distribution based on the mapping of content strategy to the customer journey; channels include advertising, media, collateral, briefings, newsletters, web/ online, social media, public relations, CSR activities, etc6.Investigate/ explore various communication channels and opportunities and define effective communication tasks, targets and budgets7.Ensure flawless internal and external executions of integrated communications programme (offline and online/ digital)8.Prepare monthly reports and analyse ROI and campaign and content distribution performance to ensure KPI targets are met, keeping accurate records and highlighting where variances occur for fast actionsService Brand Communications1. Act as a brand custodian, ensuring all branding application is consistent internally and externally2. Work closely with the Marketing team and various departments to demonstrate Sector Expertise in the industry and key accounts/ sectors3. Support in customer loyalty and retention programmeCustomer Marketing1. Support in implementing solutions based on sector/ customer needs2. Ensure all materials and communication channels are updated with key insights and differentiations through sound Sector Approach, ensure consistency in branding, marketing, and sales support materials, etc.Other Responsibilities:1. Assist in mining market and customer insights via customer interviews, coordinating market research activities, etc2. Monitor, review and analyse competitors\xe2\x80\x99 activities3. Liaise with agency (online/ PR/ creative) and set principles of brand consistency4. Assist in other marketing dutiesRequirementsThe ideal candidate will possess:
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