Job Description

About Batik Boutique

Batik Boutique is a purpose-driven fashion and lifestyle brand that empowers artisans and communities through sustainable design and ethical production. As we grow locally and internationally, we're looking for a

Digital Marketing Executive

to help strengthen our online presence and support marketing efforts across

both B2C and B2B

channels -- from customers shopping on our website to corporate clients and collaborators.

Role Overview

As a Digital Marketing Executive, you will support the marketing team in planning, executing, and analyzing online and offline campaigns across You'll also contribute to our

CRM, SEO, PR, media

, and

third-party platform strategies

-- helping us tell our brand story, grow our community, and drive traffic, engagement, and sales through informed, cross-channel strategies. Prior experience in the

fashion, lifestyle, or retail sector

will be a strong advantage.

What You'll Do

:

Digital Marketing & Content Support

Assist in scheduling and publishing content across Facebook, Instagram, TikTok, LinkedIn, email, and website (Shopify). Help plan and execute social media campaigns, giveaways, product launches, and brand events for both

B2C and B2B

audiences. Support the creation of marketing assets such as graphics (using Canva), product descriptions, blogs, and email newsletters (Klaviyo/Omnisend). Conduct competitor research and provide insights to guide content and campaign strategy. Help manage influencer outreach and partnerships, ensuring timely coordination and reporting. Contribute to

public relations, press outreach, and media engagement

activities.

Performance Tracking

Monitor and report on the performance of SEO, Meta Ads, TikTok Ads, and Google Ads using internal tools and external agency support. Generate weekly/monthly/quarterly/yearly reports using platforms like Meta Business Suite, Linkedin, Google Analytics, and Shopify etc. Track key KPIs including traffic, engagement, lead generation, and conversions -- and suggest optimisations based on insights. Support the

CRM

strategy by helping manage email databases, segmentation, and automated campaigns to improve customer retention.

Website & E-Commerce Support

Assist with updating website banners, product listings, and landing pages on Shopify. Ensure all product visuals, pricing, and messaging are aligned with marketing campaigns and seasonal objectives. Collaborate on website SEO improvements, blog content, and UX best practices.

Event Marketing & Brand Activations

Support planning and execution of workshops, pop-ups, launches, and

corporate batik experiences

. Assist with event logistics: space setup, material prep, coordination with partners or collaborators. Promote events through digital marketing channels and email outreach. Capture and repurpose event content for use on social media, PR outreach, and internal reports.

Collaboration & Support

Coordinate with design and product teams for photoshoots, packaging, and content development. Work closely with the Marketing Director to align marketing activities with brand, sales, and business development goals. Maintain internal campaign calendars, reporting documents, and digital asset folders. Support the Marketing Director in broader initiatives, including

B2B marketing, brand partnerships, corporate gifting, media opportunities

, and strategic events.

What We're Looking For

:

1-3 years + of experience in digital marketing, social media, content creation, or event marketing. Familiar with tools like Instagram, TikTok, Facebook Business Suite, Google Ads, Klaviyo/Omnisend, Canva, Shopify, and basic CRM systems (training can be provided). Experience or strong interest in

fashion, lifestyle, and retail marketing

. Strong written and visual communication skills, with an eye for detail and storytelling. Organised, proactive, and eager to grow in a collaborative team environment. Must be both

data-driven and creative

, with a desire to learn performance-focused marketing.

What You Can Expect from Us:

A purposeful and inclusive team that values impact and creativity On-the-job training and development in both digital and event marketing Meaningful work that contributes to artisan livelihoods and ethical fashion Monthly medical reimbursement Statutory contributions (EPF, SOCSO) Annual leave & public holidays as per company policy
Job Type: Full-time

Benefits:

Maternity leave Opportunities for promotion Professional development
Schedule:

Day shift
Work Location: In person