Job Description

Role Overview

The Digital Marketing Executive supports the growth of Opus Kinetic's training portfolio through targeted online marketing, content creation, campaign management and lead generation. The role focuses on strengthening brand visibility in Malaysia and the region, increasing enrolments and improving the performance of all digital channels.

Key Responsibilities1. Digital Campaign Management

Plan and execute paid advertising campaigns (Google Ads, LinkedIn Ads) Manage retargeting campaigns to increase conversions Monitor performance and optimise for ROI and cost-per-lead

2. Content Creation & Publishing

Write and publish SEO-driven course pages, landing pages and blog content Produce social media posts, email newsletters and promotional materials Ensure content reflects a consistent brand voice and positioning

3. SEO & Website Optimisation

Conduct keyword research relevant to training and industry standards (API, ASME, HSE, maintenance, process safety) Improve on-page SEO, metadata, backlinks and site structure Track organic performance and recommend improvements

4. Social Media Management

Manage Opus Kinetic's LinkedIn, Facebook and Instagram channels Schedule posts, engage with followers and grow audience reach Support trainer promotions and course announcements

5. Email Marketing & CRM Support

Build segmented email campaigns using CRM tools Manage subscriber lists and lead nurturing workflows Track open rates, click-through rates and engagement metrics

6. Marketing Analytics & Reporting

Track KPIs including leads, conversions, website traffic and ad performance Prepare monthly performance reports with actionable recommendations Use tools such as Google Analytics, Google Search Console and Meta/LinkedIn analytics

7. Coordination & Support

Work closely with the training operations team on course promotion timelines Coordinate with designers, vendors and trainers when needed Support webinars, virtual events and market outreach initiatives

RequirementsQualifications

Diploma or Degree in Marketing, Communications, Business, or related field 1-3 years of experience in digital marketing (training or B2B industries preferred)

Skills & Competencies

Strong understanding of SEO, SEM and social media marketing Hands-on experience with Google Ads and LinkedIn Campaign Manager Good writing skills and ability to produce clear, professional content Familiar with CRM tools (HubSpot, Zoho or similar) Basic design skills using Canva or Adobe tools are a plus Good analytical skills with the ability to interpret data Ability to manage timelines and handle multiple campaigns
Job Types: Permanent, Contract
Contract length: 12 months

Pay: RM2,082.48 - RM6,177.56 per month

Benefits:

Opportunities for promotion
Work Location: In person