Job Description

What is INITIA GROUP? The biggest lifestyle beauty lounge. INITIA Group sets out to find a consumer service business that is experience-based, differentiated and advantaged, non-seasonal, non-cyclical, highly predictable, has strong senior management, and strong online presence. Initia has been in the beauty industry and has created a series of new concept salons that blend with lifestyle and trends to provide unique and fascinating lounges. Initia is not just doing beauty business alone, but it also has business in the F&B Industry and Art. It has been around for years and it has been working with local and many Korean companies in Singapore and in Malaysia. BRANDS UNDER INITIA:

• Bada Hair Salon (Leekaja Beauty Salon) Singapore & Malaysia
• Walking on Sunshine - Salon & Cafe
• You Are My Sunshine - Salon & Cafe
• Kantik Room
• nVisually Hair Salon and Academy
• Kolorist
• Am I Addicted - Pottery Studio & Vegan Cafe
• Mulawear Singapore
• Self-Photo Studios : Photopia, Photonara, Photomatic, Photomania, Photoholic, Photoism, Photonow
• F&B : Chicken Up, Don\xe2\x80\x99t tell Mama, Baro-baro, Burger Monster, Joie and Vegan Restos

Digital Marketing Executive develops and oversees marketing campaigns to promote products and services. The role of a digital marketing executive can encompass creative, analytical, digital, commercial and administrative responsibilities. The details of the role will vary depending on the type and size of employer, as well as the industry. Executives are likely to work closely with other employees in areas such as advertising, market research, production, sales and distribution. DUTIES & RESPONSIBILITIES:

• Conduct market research for social media campaigns & give-away ideas.
• Focusing on collaboration with INITIA group brands and giveaway posts.
• Outreach to other brands for collaboration & cross-campaign.
• Propose and outline campaign planning for giveaway & collaborations to ensure smooth delivery.
• Facilitate the partnership activities between social media influencers, industry key opinion leaders and our brands
• Liaise with Brand/Outlet Manager for give-away & collaboration.
• Measure and report performance of all digital marketing campaigns, and assess against goals
• Conducting research and analyzing data to identify and define audiences
• Conducting research to identify new trends in digital marketing, new technologies, particularly developments in mobile and social media marketing
• Managing brands social media platforms and content creation.
• Writing and proofreading creative copy
• Maintain and update social media content and outlet\xe2\x80\x99s promotion regularly

QUALIFICATIONS:

• Graduate of Bachelor\xe2\x80\x99s in Marketing or related course
• At least 2-3 years of related experience
• Able to work in fast-paced environment
• Proven problem solving skills
• Achieving results/delivering performance
• Technology & social media savvy
• Excellent creativity

BENEFITS:

• Guaranteed career growth at one of the best salons in Singapore & Malaysia.
• Competitive salary and performance-based incentives.
• Staff discounts, birthday voucher, annual leave, and medical claims.
• Professional development opportunities.
• Collaborative and inclusive work environment that values creativity and innovation.
• Opportunity to work on diverse projects across various industries.

If you\xe2\x80\x99re excited with our company\xe2\x80\x99s vision for this position and want to start the path of becoming part of our growing company, we\xe2\x80\x99d like to hear from you. Submit your application at hr.ph1@initia.sg See this link to know more about us - https://www.walkingonsunshine.my/ BE PART OF THE BEST BRAND CONCEPT LEADER IN SINGAPORE & MALAYSIA! APPLY NOW! Job Types: Full-time, Permanent, Fresh graduate Salary: RM3,500.00 - RM4,500.00 per month Benefits:

• Additional leave
• Cell phone reimbursement
• Opportunities for promotion
• Professional development
• Work from home

Schedule:

• Day shift
• Monday to Friday

Supplemental pay types:

• Yearly bonus

Ability to commute/relocate:

• Kuala Lumpur: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor\'s (Required)

Experience:

• Digital marketing: 1 year (Required)

Language:

• Mandarin (Required)