Job Description

The Digital Marketing Executive is responsible for driving the execution and optimisation of retail digital campaigns, ensuring alignment between marketing and store operations. This role manages campaign performance, budgets, and audience targeting, supports retail teams in using digital tools, and provides insights to enhance marketing impact and in-store experience.

Key Responsibilities:

Localise and optimise digital campaigns using store insights, customer behaviour, and footfall data. KPI: ? 90% stores execute campaign correctly & on time. Support retail teams in adopting and effectively using digital tools, including onboarding and troubleshooting. KPI: 70% of stores actively using WhatsApp blast templates for every major campaign. Manage retail digital marketing budgets and monitor performance for maximum ROI. KPI: > 90% Budget Utilisation. Build and refine audience segments to improve targeting and conversions. KPI: Improve CTR by 30%. Analyse campaign performance and provide insights to enhance marketing impact and in-store experience. KPI: 20% of campaigns with documented insights. Serve as the main liaison between retail operations and marketing to ensure smooth, aligned execution. KPI: Improve alignment in Marketing Message and Retail Sale Operation.

Qualifications/Experience:

Bachelor's Degree in Marketing, Business, or related field. 1-2 years experience in digital marketing. Hands-on experience with Meta Ads Manager and WhatsApp Marketing tools. Strong analytical skills: Able to interpret retail data (footfall, sales) and translate them into digital actions. Organized and data-driven, comfortable managing budgets and tracking ROI performance.

Competencies/Knowledge/Skills:

Meta Ads Platform WhatsApp Marketing Budget Tracking & ROI Analysis
Job Type: Full-time

Benefits:

Additional leave Dental insurance Health insurance Maternity leave Opportunities for promotion Professional development Vision insurance Work from home
Ability to commute/relocate:

Nilai: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

What is your expected salary? How long is your notice period?
Experience:

Digital marketing: 1 year (Required)
Work Location: In person