Job Description

JimmyScarves

is a leading Malaysian modest fashion brand specializing in premium-quality hijabs and scarves that celebrate elegance, comfort, and individuality. Since its establishment, JimmyScarves has become a trusted name among fashion-conscious women who seek stylish yet practical headwear that reflects both faith and fashion. We are seeking an experienced and performance-oriented

Digital Marketing Executive - Paid Ads Specialist

to plan, execute, and optimize digital advertising campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, and TikTok Ads.

Key Responsibilities :

Develop and manage end-to-end paid media strategies to support marketing and sales objectives. Research target audiences, trends, and keywords relevant to fashion campaigns. Allocate and manage advertising budgets across platforms efficiently. Create, launch, monitor, and optimize paid ad campaigns on Meta (Facebook & Instagram), Google Ads (Search & Display), and TikTok Ads. Perform A/B testing on creatives, copy, and audience targeting to improve results. Work closely with the creative and content teams to develop high-performing ad creatives tailored for each platform. Track, analyze, and report on ad performance (CTR, CPC, CPM, ROAS, conversions). Build and manage custom audiences, lookalike audiences, and retargeting campaigns. Assist in developing lead generation funnels and customer journeys for e-commerce. Monitor competitor advertising activities and benchmark performance.

Requirements :

Diploma/Degree in Marketing, Digital Media, E-commerce, or related field. Minimum 2 years of hands-on experience managing paid digital ads (Meta, Google, TikTok). Strong analytical skills and experience working with tools like Google Analytics, Meta Ads Manager, and TikTok Ads Manager. Understanding of e-commerce and customer behavior in the fashion industry. Excellent attention to detail and ability to manage multiple campaigns simultaneously. Creative mindset with the ability to interpret performance data into actionable insights.

Benefits :

Leadership Training Program & On site Coaching KWSP/PERKESO/EIS provided Professional Development Annual Employee Appreciation Dinner & Raya Dinner Company Trip Yearly Bonus Performance-Based Bonus Career Growth Opportunities Team Activities Training provided Supportive team environment and dynamic work culture.
Kindly be informed only shortlisted candidates will be informed. Submit your resume to our email hr.jimmyscarves@gmail.com or call us at 013 834 0818 for more info!

Job Types: Full-time, Permanent

Pay: RM2,300.00 - RM2,800.00 per month

Benefits:

Health insurance Maternity leave Meal allowance Opportunities for promotion Professional development
Experience:

Digital marketing: 1 year (Required) SEO tools: 1 year (Required)
Work Location: In person