Job Description

RESPONSIBILITIES

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Social Media & Content Strategy:

Digital agency liaison to identify trends, create engaging content, and analyze social media performance to foster a strong online presence.

Paid Media Management:

Work with media agency in planning, executing, and optimizing paid advertising campaigns on digital and social platforms, staying updated on algorithmic changes and market trends.

Search Engine Excellence (SEO/SEM):

Guide agency efforts in developing and executing effective SEO and SEM strategies, keeping abreast of latest best practices.

Performance Analytics & Optimization:

Track, analyze, and report on campaign performance, ROI, and KPIs, proposing actionable strategies for improvement.

Customer Journey Personalization:

Utilize data insights from diverse online/offline interactions (Google Analytics, Customer Data Platform, social media, & etc.) to create personalized online content and campaigns for targeted audience segments.

Digital Asset Management:

Manage and update content across all company websites, online platforms, and Google My Business profiles

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Digital Innovation:

Actively explore and propose new digital solutions to improve overall digital marketing capabilities.

Market & Competitor Monitoring:

Track market trends and competitor activities, recommending proactive strategies.

Inter-Departmental Marketing Alignment:

Providing marketing support to key departments such as Sales, Aftersales, and other business units, to help them achieve their objectives and contribute to overall business growth.

Cross-Functional Support:

Assist with ad-hoc marketing projects and customer events.

JOB REQUIREMENTS

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Diploma / Degree in Digital Marketing or a similar field. Minimum 2 years' experience as a Digital Marketing Executive or comparable role. Demonstrable experience leading and managing SEO/SEM, social media marketing, digital advertising, audience segmentation, and website analytics. Strategic mindset with strong tactical execution abilities. Pleasant, team-oriented personality with excellent communication and interpersonal skills. * Excellent command of English (written and spoken). Mandarin proficiency is an advantage.