Job Description

JOB TITLE: DIGITAL MARKETING EXECUTIVE
Full time (based in office)/ Contract or Freelance (other states of Malaysia)
Salary: RM 4,000 - RM 6,000 per month
Responsibilities

• Strategize, set up, and optimize paid advertising campaigns across Meta (Facebook/Instagram), TikTok, Google, and other relevant platforms
• Develop monthly campaign calendars, funnel strategies, and ad creative briefs aligned with business objectives
• Monitor campaign performance daily -- track, analyze and report on key KPIs including CPM, CPC, CTR, ROAS, and conversions
• Propose media budgets, split tests (A/B), and audience segmentation strategies
• Prepare weekly and monthly performance reports with insights and recommendations
• Stay updated on consumer trends, competitor activities, and new ad platform features
• Ideate and execute campaigns including seasonal promotions, product launches, retargeting efforts, and always-on awareness ads
• Collaborate with the content and design teams to tailor creatives and messaging to targeted audiences
• Contribute to cross-channel digital marketing strategies, including landing page optimization and funnel performance
• Manage social platforms and support organic content planning when necessary
• Ensure continuous review and refinement of campaign strategies based on analytics and changing trends

Requirements

• Diploma/Degree in Marketing, Communications, Business, or a related field
• 1-2 years of hands-on experience in paid social advertising or digital campaign management
• Familiarity with Meta Ads Manager, TikTok Ads Manager, Google Ads, and related analytics tools
• Data-driven mindset with strong analytical and reporting skills
• Up-to-date knowledge of social media platforms and digital ad formats
• Experience in writing performance-optimized copy and managing visuals for ad creatives is a bonus
• Able to work independently, manage multiple campaigns, and meet strict deadlines
• Team player with strong communication, coordination, and time management skills
• Basic knowledge of Adobe Creative Suite or Canva is a plus
• Understanding of Singapore's consumer and digital landscape will be an added advantage

Kindly contact Ms Rachel at +6019-772 2619 for further details or send your resume to [ rachel.gan@cityrecruit.com.my ]
or
Kindly contact Ms Hema +6012 958 5453 or send your resume to [ crcs-my-recruitment1@cityrecruit.com.my ]

Skills Required