The Digital Marketing Executive/Specialist is expected to support, coordinate and work towards improving and increasing Mazars brand awareness in the business communities and across clients. To work closely with key stakeholders to reinforce, create strong presence and promote Mazars as the leading audit, tax and advisory partner and the employer of choice. It is imperatives that the incumbent is central to the success of the team through helping in the coordination and implementation of marketing plan and strategies as directed and to take ownership in the executive of the necessary process. Key Roles & Responsibilities: Digital Marketing Campaign Management -Get involved in the planning, management, optimizing and execution of all digital marketing campaigns across multiple channels and functions (social media, email marketing, physical and virtual events, etc) to increase brand reach, awareness and messaging for the firm. - Working around with UTMs, Facebook Pixels, Google Analytics, Google Tag Manager, etc. - Build and manage B2B marketing campaign plan taking into consideration segment prioritization, budget, relevant channels, and urgency of timeline. - Liaise and coordinate with partners and internal stakeholders to plan and execute marketing campaigns (where applicable). - Assist Senior Manager in planning and monitoring budgetary control of all digital marketing activities. - Measure and report performance of digital marketing campaigns and assess against goals (KPIs and ROI). Website Management - Main custodian of the website, ensuring compliance with Group. - Manage the website with the aim of improving the UX, design and content. - Create and optimize website content to improve our SEO rankings. - Manage website content \xe2\x80\x98stocklist\xe2\x80\x99. Others - Contribute towards brand direction, strategies, new ideas and digital marketing plans. - Brainstorm new and creative growth strategies. - Prepare various content (such as promotional emails, videos and blogposts) and organize their distribution through various channels. - Any other responsibilities and duties periodically assigned by Senior Manager to achieve marketing goals. - Perform any other duties and responsibilities assigned by the Management. Requirements: - Candidates must possess at least Professional Certificate or above in Business Studies, Marketing, Advertising, or any relevant digital marketing certification. - In-depth understanding of key industry metrics and the ability to recognize how they might impact the business (ROAS, CPA, CPC, ROI, etc.) - Prior experience with related ad management tools and reporting platforms, i.e. Google Keyword Planner, AdWords Editor, SEMrush, Google Analytics, Google Data Studio is highly desirable. - Excellent storytelling, writing skills in English, communication, and presentation skills. - Able to consistently meet deadlines and problem-solve with strong attention to detail. - Prior experience in B2B marketing is advantageous. - Able to resolve /provide solution under minimum supervision/ assistant. - Strong interpersonal, committed person and team player with a positive attitude and communication skills and ability to interacts with peoples. - Experience in analytics and tracking tools (UTMs, Facebook Pixels, Google Analytics, Google Tag Manager, etc) - Positive attitude, willing to engage in hands-on execution and able to work independently. - Ability to work in a fast-paced environment If you are searching for a challenging and rewarding career with attractive benefits and training opportunities, please click the "Apply Button" now. The remuneration package will commensurate with your qualifications and experience. We regret to inform that only shortlisted candidates will be notified.
Mazars is a leading international audit, tax and advisory firm, aspiring to build the economic foundations of a fair and prosperous world. Operating as a united partnership, Mazars works as one integrated team, leveraging expertise, scale and cultural understanding to deliver exceptional and tailored services in audit and accounting, as well as tax, financial advisory, consulting and legal services*. Founded in Europe, Mazars is present in over 90 countries and territories, with more than 42,000 professionals \xe2\x80\x93 26,000+ in our integrated partnership, 16,000+ via the Mazars North America Alliance \xe2\x80\x93 dedicated to helping clients make the most of business opportunities and operate with confidence. *where permitted under applicable country laws.
Bachelor\'s or Equivalent