Job Description

The Digital Marketing Manager is required to drive and implement digital marketing strategies in the company with the aim of strengthening the business in Malaysia. As the lead of the department, this role comes with an objective to establish brand awareness and optimise product profitability.

The Digital Marketing Manager will be reporting directly to the Director of the company and is tasked to drive the company\'s brand awareness in the digital marketing sphere. The key responsibilities of this role include:

• Creating and executing digital marketing strategies aligned with the overall marketing goals and objectives of the organization
• Planning, implementing, and monitoring digital marketing campaigns across various channels such as search engine marketing (SEM), social media, email marketing, content marketing, and display advertising
• Overseeing the creation and optimization of digital content, including website copy, social media updates, and email newsletters
• Monitoring and analyzing key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts
• Optimizing website content and structure to improve organic search rankings and drive relevant traffic
• Developing and executing social media strategies, managing social media accounts, and engaging with the audience to build brand awareness and drive engagement
• Overlooking the overall PnL of the company\'s e-commerce business, including the brand website and marketplaces
• Identifying opportunities to improve website conversion rates through A/B testing, user experience optimization, and landing page optimization
• Allocating and managing the digital marketing budget effectively to achieve maximum return on investment
• Keeping up with the latest trends, technologies, and best practices in digital marketing to ensure the organization remains competitive in the online space

Join a company with huge growth plan |Expansion on portfolio in the beauty category

• At least 3 years experience in digital marketing
• Experience in beauty retailer would be an added advantage
• Proactive and dynamic team player
• Excellent communications skills
• Strategic and analytical thinker

Company based in Klang Valley that boasts a range of quality and environmentally friendly products that improves lifestyle. The company has experienced accelerated growth in the past year and endeavours to maintain its momentum that keeps up to their expansion plan.

• Expansion of portfolio in the beauty industry
• Career progression
• Competitive salary package

Michael Page