Job Description

JOB SCOPE - DIGITAL MARKETER MANAGER

Position:

Digital Marketer

Reports To:

Marketing Manager / Director

Main Responsibilities:1. Full-Set Marketing Management (Online & Offline)

Plan, execute, and manage end-to-end marketing strategies across both digital and traditional channels. Develop and implement integrated marketing campaigns to support brand awareness, lead generation, and sales conversion. Coordinate with vendors, media, and event teams for offline marketing initiatives such as roadshows, buntings, brochures, and partnerships.

2. Digital Marketing Strategy & Planning

Create and manage comprehensive digital marketing plans aligned with business goals. Develop marketing calendars and campaign roadmaps (monthly/quarterly/annually). Conduct market research and competitor analysis to stay ahead of trends.

3. Social Media Management

Manage company's presence across all relevant platforms (Facebook, Instagram, TikTok, LinkedIn, etc.). Schedule content, monitor engagement, and respond to inquiries/comments. Grow and maintain audience engagement and followers through both organic and paid strategies.

4. Paid Advertising & Campaign Management

Set up, monitor, and optimize paid campaigns via Meta Ads, Google Ads, TikTok Ads, and others. Monitor KPIs (CTR, CPC, conversion rates, ROAS) and refine campaigns based on data-driven insights. Collaborate with designers/copywriters for compelling ad creatives.

5. Content Creation & Copywriting

Develop creative content ideas for posts, ads, newsletters, and marketing collaterals. Write persuasive marketing copy for various platforms to attract and convert leads. Work with in-house or external creatives for visual and video content (e.g., Canva, CapCut, Adobe Suite).

6. Email Marketing & CRM

Plan and execute email campaigns for promotions, follow-ups, and customer retention. Maintain and segment customer databases for targeting and remarketing purposes.

7. Website & SEO

Coordinate website updates, landing pages, and blog content as part of digital strategy. Implement on-page SEO and collaborate on strategies to improve organic search rankings.

8. Analytics & Reporting

Monitor performance using tools like Google Analytics, Meta Business Suite, and CRM dashboards. Prepare monthly reports and recommend improvements for better ROI and performance.

9. Offline Marketing & Branding

Coordinate print advertising, event participation, promotional material, and branding consistency across physical marketing. Manage booth setups, flyers, printed brochures, and liaise with printers and suppliers. Ensure brand visibility and message consistency in offline campaigns.

Requirements & Skills:

Minimum 1-2 years of experience in full-scope marketing (online and offline). Strong knowledge in social media platforms, digital ads, SEO/SEM, and email marketing. Excellent written and verbal communication skills. Creative, analytical, proactive, and results-driven. Ability to work independently and collaborate with internal/external teams. Familiar with marketing tools such as Google Ads, Meta Ads Manager, Canva, Mailchimp.
Job Types: Full-time, Permanent

Pay: RM3,500.00 - RM7,000.00 per month

Benefits:

Free parking Health insurance Maternity leave Opportunities for promotion Parental leave Professional development Vision insurance
Experience:

Digital marketing: 2 years (Required)
Work Location: In person