Job Description

MohonKelayakan1. Digital Marketing Strategy:

• Develop and implement comprehensive digital marketing strategies to drive online traffic, engagement, and sales.
• Analyze market trends and customer insights to identify opportunities for growth and optimization.

2. Website Management:

• Oversee the eCommerce website and ensure IT is optimized for user experience, SEO, and conversion.
• Collaborate with web development and design teams to implement changes and improvements as needed.

3. SEO and SEM:

• Conduct keyword research and analysis to optimize website content for search engines.
• Manage pay-per-click (PPC) advertising campaigns to increase visibility and drive targeted traffic.

4. Content Marketing:

• Develop and execute content marketing strategies to engage and educate target audiences.
• Create compelling and relevant content for blog posts, social media, email newsletters, and other channels.

5. Email Marketing:

• Plan and execute email marketing campaigns to nurture leads and drive repeat purchases.
• Segment email lists and personalize content to maximize engagement and conversion rates.

6. Social Media Management:

• Manage social media accounts and develop content calendars for regular posting.
• Monitor and engage with followers, respond to comments and messages, and cultivate a strong online community.

7. Analytics and Reporting:

• Track and analyze key performance metrics, including website traffic, conversion rates, and ROI.
• Use data insights to optimize marketing campaigns and improve overall performance.

8. Partnerships and Influencer Marketing:

• Identify and collaborate with influencers, bloggers, and other partners to expand brand reach and drive sales.
• Negotiate partnerships and manage relationships to ensure mutual benefit and alignment with brand values.

9. Customer Relationship Management ( RM):

• Implement and manage CRM systems to track customer interactions and behaviors.
• Use CRM data to personalize marketing efforts and improve customer retention and loyalty.

10. Budget Management:

• Develop digital marketing budgets and allocate resources effectively to achieve objectives.
• Monitor spending and adjust strategies as needed to optimize return on investment.

Tanggungjawab

• Bachelor\'s degree in marketing, communications, or a related field.
• At leave 2 years\' experience in digital marketing, preferably in eCommerce or retail.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and other digital marketing channels.
• Proficiency in web analytics tools such as Google Analytics or Adobe Analytics.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent communication skills, both written and verbal.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team in a fast-paced environment.
• Familiarity with eCommerce platforms and technologies is a plus.

Manfaat

• Bonus, Leave, Medical benefits
• Friendly working culture
• Public Transport reachable
• Free flow snack & drink

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