Job Description

Key Areas of Responsibilities:

• Build a comprehensive digital media plan and consolidate digital media activity calendar for Digital Campaigns, Email, SMS across 7 countries \xe2\x80\x93 Malaysia, Singapore, Australia, Indonesia, Thailand, Macau & Philippines.
• Build strong localised digital presence and develop engaging digital content to be published across multiple platforms (Copywriting, Photography & Video Production).
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI & KPIs).
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identify trends and insights and optimise spend and performance based on insights.
• Lead brainstorming session for new and creative growth strategies.
• Collaborate with internal and external stakeholders to create landing pages and optimise user experience.
• Be involved in local content creation or localisation of global or regional contents to ensure the content appeals to the right target audience in it respective touch point.
• Hands on approach in developing digital content, creative, copy and video.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Lead research on latest media trends, keeping brand abreast of innovative advertising and media opportunities.

• A degree in advertising, digital marketing, marketing, communications or related field.
• Minimum 4-5 years of working experience in planning and managing digital marketing communications
• A developing sense of trending digital communications
• Proven work experience in both commercial and creative side of content creation, email and digital ads
• Agile and quick go to market solutions expert.
• Highly analytical and able to drive meaning from data.
• Have excellent time management and communication skills.
• Self-motivated and can work independently.
• Fluid to adapt to a highly dynamic luxury retail environment online and offline.
• Collaboration and works well in a team environment
• To succeed in this role, you will need to have the drive and passion for learning about the industry, and the ability to cope in a fast-paced environment
• Fluent English and both in written and spoken. Knowledge of other language(s) is an added advantage