Job Description

Prenetics is a leading genomics and precision oncology company dedicated to transforming patient care through advanced genomic and molecular technologies. Our new business focus is on precision oncology, specifically on early detection and treatment. We recently acquired ACT Genomics, the only Asia-based company to receive FDA clearance, has enabled us to expand our capabilities and offer comprehensive cancer solutions to patients worldwide.

Our team of world-class scientists, healthcare experts, and technology innovators are committed to driving forward precision oncology to improve patient outcomes. At Prenetics, we believe that every patient deserves personalized, effective, and affordable cancer care, and we are dedicated to making that a reality. Prenetics is listed on NASDAQ with the ticker PRE.

We are looking for a highly skilled and motivated Digital Marketing Manager to join our team. This role will be responsible for conceiving and executing digital funnel strategies to drive web traffic, increase awareness, lead generation and conversions, and boost sales through SEM, FBIG ads, YouTube ads, and local ad platforms. The ideal candidate will have over 5 years of relevant marketing experience and a proven track record in managing digital funnels, driving performance-based marketing in an ecommerce environment.

What You\xe2\x80\x99ll Do

• Develop and execute funnel-based digital marketing strategies to drive traffic to the website, lead generation, increase conversions, and boost sales
• Create and manage end-to-end digital advertising campaigns (FBIG ads, Google ads, YouTube ads, SEM, and more) including goals definition, budget management, external agency management, platform reporting and optimizations
• Oversee and implement the paid marketing strategy alongside our paid marketing agency
• Analyze and report on the performance of marketing campaigns and making data-driven decisions to improve ROAS & ROI
• Ensure data tracking and analytics at the highest level. Develop conversion, pixel, and event tracking on the website and across various digital platforms
• Ensure the consistency of the brand narratives, visual identity, and voice across all platforms and campaigns
• Conduct research on market trends, brand\xe2\x80\x99s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Collaborate constantly with internal teams: review ads performance with local market specialists, creative and content teams, and ensure cross department alignment.

Requirements

• Problem-solver: Demonstrated ability to identify and overcome obstacles in achieving user acquisition targets.
• Test & Learn Mentality: A willingness to experiment with new channels and methodologies, while analyzing the results to inform future decisions.
• User Centric Mindset: The ability to think from the user\'s perspective and create seamless user journeys.
• Data Driven: The ability to make informed decisions by utilizing existing data and connecting it to business performance.
• Business Driven Marketer: A strategic mindset that can bridge the gap between marketing and business performance.
• Expert in SEM & Paid Social: Proven hands-on experience in managing Google Ads and paid social campaigns
• Highly Autonomous: Organized, passionate, and self-motivated, with a can-do attitude, capable of managing end-to-end projects.
• Excellent command in Cantonese and English. Good in spoken and written English;

Qualifications:

• A Bachelor\'s degree or equivalent
• Over 5 years of relevant digital marketing experience
• Strong organizational, multitasking, and deadline management skills.
• Experience and track record in digital funnel implementation
• Advanced experience in paid ad buys, ideally across global markets.
• Experience in managing digital marketing agencies
• Proven track record in managing content creation, both written and visual

Benefits

• Work and learn from a vibrant international team with diverse backgrounds
• Dynamic, fast-paced environment in a non-hierarchical culture

Get to know us; Get to know our DNA!

As a genetics testing company, we are proud to share what makes us Prenetics. Simply put, our DNA is P-R-E-N-E-T-I-C-S! See what each word of our company name means:

Passion

• You love what you do and accomplish amazing result
• You spread positivity, bring enthusiasm to work and inspire team members
• You drive team toward specific goals, even when they seem unlikely or difficult

Resilience

• You embrace changes and be able to drive through uncertainty, ambiguity and uncomfortable situations
• You bounce back quickly from setbacks and challenges
• You are persistent and determined to achieve the desired outcome

Empowerment

• You trust others to play their positions well like an elite sports team
• You foster a strong team spirit while encouraging others to take initiatives and risks
• You create a space to allow team to grow and hold each other accountable

iNtegrity

• You are trustworthy and lead by example
• You are consistent in your message and action all the times
• You deliver what you have promised

Epic

• You challenge your own comfort zone and always outperform yourself
• You make meaningful and amazing impact to the world
• You dare to take risks

Transparency

• You are completely honest and committed to giving candid feedbacks, no matter how challenging it might be
• You share ideas, knowledge and skills that empower others and create access to information with the wider team
• You share wins and failures openly

Ingenuity

• You make sound judgement and come up with solutions that are creative and smart. Copy when feasible
• You challenge the status quo and question things that could be done differently for better. Modify the wheel if you can\xe2\x80\x99t change it
• You think outside of the box and make value-based innovation

Communication

• You articulate your thoughts and ideas effectively and respectfully
• You know your audience and talk in a way they want to be told
• You make sure communications happens, no matter where you are

Selfless

• You put the needs of others before one\'s own and find ways in helping other to succeed
• You focus on team wins than personal wins and share credits
• You act in the company\'s best interest

We are Prenetics, our people make us who we are.

Prenetics