Job Description

Our client is well-known publishing firm. In order to support rapid and aggressive expansion, our client is looking for a talented and dynamic professional to join them as the Digital Marketing Manager. You will report to the Regional Marketing Director, the incumbent will be responsible for all aspects of digital marketing operations which includes strategizing, planning, implementing, and monitoring digital / social marketing campaigns across the region.

Job Responsibilities

• Collaborate with cross-functional teams (namely Business Units, Marketing, Customer Service, Publishing, IT and Finance) to manage all aspects of the digital / social touch points including, business planning, marketing strategy, digital ad buying and analytics, website and mobile apps development, content strategy and development.
• Manage and track the annual digital budgets focused to deliver high business impact initiatives across Asia.
• Strategize, lead, monitor and optimize digital campaigns within in-house capabilities to ensure that they are meeting performance goals.
• Collect, analyse data and prepare reports across various digital initiatives and platforms to provide actionable insights to the team and stakeholders.
• Be the main driver in website revamp project in conceptualising and implementing key features to support business needs.
• Liaise and manage different vendors / internal stakeholders across the region for website and app development.
• Oversee social media content development.
• Ensure healthy social media performance according to best practices and meeting assigned KPI in growth and engagement (namely Facebook, Instagram, TikTok, YouTube, LinkedIn, WeChat and Xiao Hong Shu).

Job Requirements

• Bachelor\'s degree in Marketing, Advertising, or related field.
• At least 8 years of experience in digital marketing field, previous experience with Website / Mobile App development and Performance Marketing preferred.
• Min. 3 years in people management.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Stay up-to-date with industry trends and best practices to inform the digital media strategy.
• Proficient in English, ability to communicate in Chinese and Malay will be an added advantage.

Reporting To

Regional Marketing Director, South East Asia

For more information or confidential consultation, please do not hesitate to contact Nikki Seth at +6012-7732998 or at nikkita.seth@bell-ward.com

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