Job Description

We are seeking an experienced and dynamic Digital Marketing Manager to join our fintech firm. The ideal candidate should have a strong background in digital marketing, preferably within the brokerage industry, and possess exceptional communication skills in both English and Mandarin. As the Digital Marketing Manager, you will be responsible for developing and implementing effective digital marketing strategies to drive customer acquisition, engagement, and retention. Join our team and be part of a dynamic and fast-paced environment where your digital marketing expertise will contribute to the growth and success of our fintech firm. Requirements Responsibilities: Develop and Implement Digital Marketing Strategies: Create and execute comprehensive digital marketing strategies to enhance brand awareness, attract new customers, and retain existing clients Identify target audiences and devise strategies to effectively reach and engage them through various digital channels, including but not limited to search engines, social media, email marketing, and display advertising Stay up-to-date with the latest industry trends and developments, continuously refining marketing strategies to maintain a competitive edge Content Creation and Management: Create engaging and informative content for various digital platforms, including website, blog, social media, email newsletters, and marketing collateral Collaborate with the design team to create visually appealing and compelling digital assets such as banners, infographics, videos, and other promotional materials Ensure all content is optimised for search engines (SEO) and adheres to brand guidelines Paid Advertising and Campaign Management: Plan and execute paid advertising campaigns across various digital platforms, including Google Ads, social media advertising, and affiliate networks Monitor and analyse campaign performance, making data-driven optimisations to improve ROI and maximize results Conduct A/B testing and implement conversion rate optimization (CRO) strategies to improve campaign effectiveness Social Media Management: Develop and execute social media strategies to enhance brand visibility and engage with the target audience Manage social media accounts, including content creation, scheduling, community management, and monitoring online conversations Leverage social media platforms to increase brand awareness, drive website traffic, and generate leads Analytics and Reporting: Track and analyse key performance indicators (KPIs) and campaign metrics to evaluate marketing effectiveness Prepare regular reports detailing campaign performance, providing actionable insights, and recommendations for continuous improvement Utilise data-driven insights to optimize marketing strategies and tactics Qualifications: Bachelor\'s degree in Marketing, Business Administration, or a related field 3-5 years of experience in digital marketing, preferably within the fintech/brokerage industry Proven track record of developing and executing successful digital marketing strategies In-depth knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising Strong proficiency in English and Mandarin, with excellent verbal and written communication skills Experience with marketing automation tools, web analytics platforms, and CRM systems Strong analytical skills with the ability to interpret data and derive actionable insights Ability to work independently, manage multiple projects simultaneously, and meet deadlines Up-to-date with the latest industry trends and best practices in digital marketing Benefits Rewarding career development with regional exposures Continuous Team Building activities Festive seasons and monthly birthday celebrations Free-flow snacks and drinks in the office pantry Medical, Dental, Optical & Gym benefits and various types of leaves Smart casual working attire Young, vibrant and open work culture

foundit