Job Description

Responsible for developing and leading the implementation and integration of marketing, branding and communication strategies on both online and offline platforms. Conceptualise, oversee and integrate the digital and traditional marketing/branding communication on promotion campaigns that builds sales and consumer engagement. Lead digital marketing and plan digital strategy which includes content planning on web, e-DM and social media which Cosway is present. Engage in cross-functional collaboration with other departments to effectively execute and finalize company\'s projects (Event examples like Annual Leadership Convention, Festive or Corporate campaigns which requires fb livestream, roadshows or events) Monitor best practices for measuring the impact of Social Media Campaigns and analyse, review and report on effectiveness to maximize results. Lead a team of designers and copy writers to develop creative that is consistent across all channels of communication. Oversee and integrate the digital marketing/branding strategies and campaigns for brand building and consumer engagement. This includes content strategy on web and social media, advertising (SEM, Display Ads, KOLs) and PR / CSR campaigns Key liaison to digital agencies - monitoring and monthly planning on online activities and campaigns. Excellent understanding of digital marketing concepts and best practices Experience with B2B and B2C social media, Google AdWords and email campaigns and SEO/SEM Good proficiency in written and spoken English, proficiency in Mandarin is an added advantage Familiar with editing software programs such as Adobe products would be an added advantage. Possess good planning, organizing, coordinating, presentation and time management skills Creative, resourceful, self-motivated, result oriented and a team player to meet deadline Must possess at least a Bachelor Degree in Marketing/Digital Marketing/ Journalism/ Advertising/ Media or equivalent. Minimum work experience of 5 years in digital marketing of which at least 2-3 years leading a team. [Apply now at https://my.hiredly.com/jobs/jobs-malaysia-hiredly-x-job-digital-marketing-manager]

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