Job Description

PARKROYAL COLLECTION Kuala Lumpur puts you in the enviable heart of Kuala Lumpur\'s Golden Triangle, where shopping, entertainment and commerce all come together.Step outside our doors and experience a variety of food, available around the clock. Choose from a wide spectrum of shopping centres, from the decades-old homegrown staple Sungei Wang Plaza with its old-school charm to the award-winning shopping destination Pavilion Kuala Lumpur packed with over 700 retail outlets and restaurants.Then, when the sun goes down, let your hair down and savour Kuala Lumpur\'s vibrant nightlife just a stone\'s throw away, on Changkat Bukit Bintang with its heady brew of clubs and bars.Sight-seeing? Our hotel is just minutes away from premier destinations such as the Kuala Lumpur Convention Centre (KLCC), Petronas Twin Towers, KL Tower, Lake Gardens and Malaysia\'s International Financial District, the Tun Razak Exchange (TRX).The Role

• Lead and manage the marketing database, email and social media Content Management Systems.
• Manage Website Development, SEO, SEM, Google Adverts / Analytics.
• To keep up-to-date with the latest trends and best practices in online marketing and measurement and managing the online presence of the hotel and F&B outlets across all digital platforms including social media, OTAs, and hotel website
• Plan digital marketing campaigns, including web, email and social media Maintain hotel\'s social media presence across all digital channels
• Measure and report on the performance of all digital marketing campaigns.

• Identify trends and insights, and optimise spend and performance based on the insights.
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Monitoring SEM budget and media planning
• Attend meetings as required.
• To comply with the grooming and uniform standards as per employee handbook/policy and procedure.
• Attend training courses and workshops as scheduled.

• Attend regular staff meetings as directed.

• Ensure compliance with legislated workplace health and safety requirements.

• Comply with all Parkroyal Vision, Purpose & Values and Hotel specific Standards and Procedures.

• Perform all assigned tasks to ensure the works have been completed in a reasonable time frame and to a standard pertaining to the division and as set by the Sales & Marketing management.

• Any other duties of a comparable nature as may be required by the Director of Marketing Communications or Director of Sales & Marketing or any other persons appointed by them.

Talent ProfileStrong communication skills3-5 years working expereince in digital marketing fieldLeadership skills and ability to analysize dataKnowledge of social media platformStrategy thinking

Pan Pacific Hotels Group