Job Description

The Role of Digital Marketing Manager (Performance Marketing) A Digital Marketing Manager plans, manages and oversees all aspects of a digital marketing campaign to effectively promote brand\'s product. Their duties include planning a digital campaign, delegating responsibilities to the marketing team and measuring the performance analytics of a campaign. At BLWN, you will be responsible to set up and manage the company\'s overall digital marketing strategies. You will play a vital role in growing the team, accomplishing our business objectives and goals. You should have demonstrable experience of working with major technologies and marketing channels. We are searching for a highly-effective digital marketing manager to lead our performance marketing team. If this sounds like you, apply today and help us build meaningful, long-lasting relationships that move our business forward! Responsibilities of Digital Marketing Manager Manage all digital marketing channels. Developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) Plan, create marketing & multimedia content and drive qualified online traffic and engagement by using effective techniques Strategic planning, budgeting and operation of social media platforms Must have experience in setting up and managing on different social media platforms (such as Google, Facebook, Instagram, Twitter, etc.) Execute, track and assess the effectiveness of performance marketing campaigns, gain insight and assess against goals Developing and monitoring campaign budgets. Maintain up-to-date knowledge about new trends in digital marketing and evaluate new marketing techniques to drive sales performance and increase brand awareness. Generate campaign reports with in-depth analysis; analyze consumer behavior and adjust email and advertising campaigns accordingly Handle other assigned marketing task by the superior. Daily and Weekly Responsibilities Oversee all marketing campaigns of the company Brainstorm ideas for new campaigns, coordinating with other members of the team and other departments to produce effective strategies Meet regularly with other members of the team to discuss progress and find new ways to improve business Monitor current campaigns, ensuring the team meets deadlines and complete necessary tasks Analyze data on a regular basis to evaluate the success of their marketing efforts Skills and Qualifications Bachelor\'s degree in Marketing, Information Technology or related field. Proven 4+ years of experience in Digital Marketing Manager, Digital Marketing Specialist or a similar role in the Marketing Department. Ability to multitask and juggle several responsibilities simultaneously Good teamwork skill, strong interpersonal and communication skill, network ability, adaptability, good organization and planning skill, creative writing skill and commercial awareness Ability to work in a team or individually as and when required.

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