Job Description

The Position

Job Summary:

1 Direct Report

The position is responsible for planning, implementing, and monitoring digital marketing campaigns across all digital networks. You will be required to work closely with internal stakeholders to identify market opportunities to drive implementation and commercialization of RDC\xe2\x80\x99s HDS solutions to enable
deployment of iPDM business models.

Main Tasks & Responsibilities:

Responsible for the development of the overall digital marketing strategy

Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display). Work with various content formats such as videos and other relevant formats.

Manage the creation and adaptation of relevant and engaging digital content for publishing onto various digital platforms

Manage development and marketing strategies of e commerce

Responsible for DC Malaysia accu-chek website,evaluating metrics on website traffic and target audience.

Work closely with internal and external stakeholders to drive commercialization of HDS solutions to enable deployment of iPDM business models

Forge strong collaboration with the Customer Partners to identify and pursue new market opportunities and projects to expand RDC Malaysia\xe2\x80\x99s integrated solutions ( device +digital) from customer needs consultation to solutions implementation.

Assess and establish strategic partnership with 3rd party HDS providers and vendors

Conduct research on market intelligence and trends, brand\xe2\x80\x99s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions

Analyze digital marketing analytics reports and share insights with the team to develop optimization plans

Work collaboratively with other internal functions or external organizations to successfully drive commercial initiatives

Any other tasks or projects as assigned from time to time.

Be fully committed to integrated Personalized Diabetes Management (iPDM) as our strategy

Drive process simplification to enhance operational efficiencies

Responsible for business sustainability governance for marketing practices including digital marketing ,Interaction with HCPs ,Data Privacy

Champion COREMAP - manage documents according to audit and COREMAP policy (i.e., record keeping for business documents and marketing materials both digital and hardcopy )

Comply with Roche Code of Conduct and all local/global policies as well as applicable laws and industry codes. Assess business risks and make informed decisions in consultation with the relevant functions to ensure business compliance

Collaborate and align with a network of Global and Cluster level enabling functions, leading the deployment of Global and Cluster strategic marketing initiatives to the local organization

Be fully embracing the Roche Operation Principles mindset and new ways of working

Required Qualifications and Attributes

Who you are
You are someone who are/have:

Strong analytical, communication, interpersonal and problem solving skills along with the ability to negotiate and move the issue to closure

Detail oriented, meticulous, responsive to deadlines and able to multitask

Excellent influencing, networking and presentation skills

Entrepreneurial mindset and strong business acumen together with the ability to manage ambiguity and drive for results

Team player demonstrated by the ability to receive and provide feedback professionally thrive and collaborate in a cross-functional environment

Adaptability, conflict resolution, creative thinking \xe2\x80\x93 willingness to respond to challenges with an open mindset, turn obstacles into opportunities and the flexibility of looking at the same problems differently to find innovative ways to solve them

Qualification and Experience

A professional certification or a Bachelor\'s Degree in Marketing, Digital Marketing, Public Relations or Mass Communication from an accredited institution.

3+ years of experience in developing and implementing digital marketing strategies.

A track record of successfully executed digital marketing campaigns will be a plus .

Good knowledge of all different digital marketing channels.

Good knowledge and experience with online marketing tools and best practices.

Must be comfortable to work across function within the organization

Who we are

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we\xe2\x80\x99ve become one of the world\xe2\x80\x99s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Roche is an Equal Opportunity Employer.

Roche