Job Description

Salary Market Aligned

Location Kuala Lumpur FULL_TIME

Consultant Beatrice Chin

Job Ref DDI7CD-71B50AA8

Date posted 16 July 2023 kuala-lumpur marketing/online-crm-database-marketing 2023-07-16 2023-09-14 education-and-training kuala lumpur MY Robert Walters https://www.robertwalters.com.my https://www.robertwalters.com.my/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true

An exciting Digital Marketing Manager (Publishing) job has just become available at a American publishing company with an office based here in Kuala Lumpur. Reporting to Regional Marketing Director, this is a role for a marketer who is a leader in their field.

About the Digital Marketing Manager (Publishing) Role:
You will be responsible for all aspects of digital marketing operations, which includes strategising, planning, implementing, and monitoring digital/social marketing campaigns across the region.

Key Responsibilities:

• Collaborate with cross-functional teams to manage all aspects of the digital/social touch points including, business planning, marketing strategy, digital ad buying and analytics, website and mobile apps development, content strategy and development
• Manage and track the annual digital budgets focused to deliver high business impact initiatives across Asia
• Strategise, lead, monitor and optimise digital campaigns within in-house capabilities to ensure that they are meeting performance goals
• Be the main driver in website revamp project in conceptualising and implementing key features to support business needs.
• Oversee social media content development
• Ensure healthy social media performance according to best practices and meeting assigned KPI in growth and engagement (namely Facebook, Instagram, TikTok, YouTube, LinkedIn, WeChat and Xiao Hong Shu)

To succeed in the Digital Marketing Manager (Publishing) job, you will need to have the ability to work effectively and co-operatively with senior business development teams, across borders and internal matrix.

Key Requirements:

• Relevant experience within Digital Marketing in education/publishing or media agency background
• Strong stakeholder management, regional exposure preferable
• Website, mobile app development and performance marketing experience preferable
• In-depth knowledge of social media management
• Proficiency in English, Malay and Chinese

This publishing company needs no introduction and is recognised as the leader in their field of expertise. With great clients and known for their corporate entertainment, they have won many awards.

If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Digital Marketing Manager (Publishing) job.

Apply today or email to beatrice.chin@robertwalters.com.my to discuss this new opportunity.

Robert Walters