Job Description

: Site Name: Malaysia - Petaling Jaya Posted Date: Oct 14 2022 We have an exciting opportunity for an individual to lead the development of our digital marketing strategy and capability across Malaysia. The position will be embedded : Site Name: Malaysia - Petaling Jaya Posted Date: Oct 14 2022 We have an exciting opportunity for an individual to lead the development of our digital marketing strategy and capability across Malaysia. The position will be embedded in our Vaccines business unit and will initially focus on the respective portfolio and team. The longer-term view is to expand focus and remit across all business units. This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: Lead and embed the omnichannel customer experience strategy and tactics in the market by implementing the Marketing Mix Model that identifies which channel has highest impact on individual HCP and closely work with sales, marketing and medical teams to leverage identified channel by tailored content. Build automated HCP feedback loop to better understand HCP response and hence create HCP attributes that can be used for segmentation and Omnichannel. Support shaping the organizational culture on delivering modern customer experiences, demonstrate leadership among marketers, raising the profile of omni-channel impact on HCP behavior and benchmarking against 'best practices' externally Work closely with Marketing Team and cross-functional teams (Digital, Medical, Sales, Compliance, etc.) Integrate external/internal insights: collect customer information from different channels and study external market research reports for trends Develop high-level customer experience roadmap: set prioritization rules and develop guidelines and roadmap of improving customer experience Understand different processes related to implementation and identify required people within the organization to make sure that vital tasks are being done Leverage Omnichannel analytics and performance measurement by monitoring monthly Omnichannel performance figures Define lead and lag Key Performance Indicators (KPIs) and set Omnichannel targets for tracking performance vs target Routinely communicate Omnichannel performance outcomes with marketers and act with them based on outcomes Monitor the external digital landscape in the pharmaceutical industry evaluating new trends and crafting a long-term vision for the company Build, reviewing and optimizing the design and content of all online Experience in driving culture change towards digital and customer experience Experience with social media campaigns, ecommerce in a highly regulated industry Excellent communicator and creative thinker, with analytical ability to use data to inform decisions. Strong experience in managing stakeholders across a complex, matrixed organization Works creatively and independently, with the passion and energy to drive change Experience in managing complex projects and demonstrated project management skills Why you We are looking for professionals with these required skills to achieve our goals: Bachelor's degree in Business /Marketing/ Communications or Science. MBA- will be preferred At least 3 years working experiences in a digital environment of any industry Experience in customer journey planning & delivery and end-to-end execution of customer experiences Strong brand knowledge & customer centricity Ability to research and synthe user insights Proven experience working in design teams in an agile product development setting Experience in pharma is preferred Collaborative, curious, empathetic, innovative Creative problem solving and analytical thinking Strong sense of ownership High-energy and passionate outlook to the job and influence those around you Strong communication & stakeholder management skills Why GSK GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. 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