Job Description

• Optimize all digital marketing channels and ads materials across digital placements such as Search, Display, Mobile and Social to maintain an online brand presence and drive lead generation and new user acquisition based on trends and insights.
• Identify, propose new channels and develop new/improving existing channel marketing strategies and implement marketing plans.
• Manage social media channels: Facebook, Telegram, Instagram, TikTok, Email Marketing, Twitter, LinkedIn, Discord, Line.
• Targeting specific channels to promote products and services, including pay-per-click advertising, social media platforms, emails, website contents and SEO strategy and evaluating acquisition report.
• Monitor online campaign results and optimise marketing campaigns, generate quality lead and improve key metrics based on insights (e.g. ranking target, social media impression, engagement rate, traffic, user engagement conversion rate & etc).
• Calculating accurate marketing budgets for each campaign, analysing campaign results and ads performance, and optimizing campaign to improve ROI.
• Regular monitor competitor social media sites and create competitor\'s analysis report.
• Create content, landing pages and optimize user experience to increase qualified marketing leads and conversions. 8. Liaise with internal and external media marketing, social media teams, SEO and outsourcing.
• Analyze and report audience information and demographics, as well as the success of the social media projects.
• Conduct market research, analyze and identify the latest trends/technologies in order to stay abreast of the industry trends.

• Candidate must possess at least a Diploma/Advanced/Higher/Graduate Diploma, Bachelor\'s Degree/Post Graduate Diploma/Professional Degree in Marketing, Mass Communication or Advertising/Media.
• Requires 2 years of working experience in strategizing and optimizing paid media strategies on various channels including Facebook/Instagram, AdWords, YouTube and other third-party ad platforms.

JAC Recruitment