Job Description

Content Marketing

Write various types of articles on our blog on various topics Optimizing content/resources (E-books, whitepapers, infographics, guides etc for search engines and lead generation Collaborate with designers, product marketers, sales professionals, and external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.

Email Marketing

Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends. Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.). Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.

Paid Marketing

Manage the strategy and setup of all paid campaigns. Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports. Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs. Craft landing pages and lead generation forms for our content to distribute through relevant paid programs

Search Engine Optimization (SEO)

Perform on-page optimization on Trainocate's website Monitor and improve technical SEO Build and manage off-page SEO initiatives Provide regular SEO performance reports
Job Type: Full-time

Pay: RM3,000.00 - RM3,500.00 per month

Benefits:

Opportunities for promotion Professional development
Work Location: In person