About the job DIGITAL MEDIA EXECUTIVE
Responsibilities: To develop and post daily content (images, videos, reels/stories) across Facebook, Instagram, Tik Tok and other platforms; to plan and execute content around promotions, new product launches, seasonal campaigns and outlet activities; to monitor audience trends, comments and insights to adjust strategy and increase reach and engagement; to assist in achieving monthly growth targets for followers, engagement and reach; to visit outlets and coordinate with operation team/ outlets person in charge to take photos/videos of product, promotions and store activities; to support digital campaigns, giveaways and special events; to prepare creative assets (captions, posters, video edits) for campaigns; to track weekly/monthly performance of content and provide basic insight reports; and to suggest improvements based on performance data.
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