Job Description

Conduct market research to define target audiences, analyzing demographics, media usage, psychographics, and buying patterns. Develop and optimize advertising/marketing strategies in collaboration with teams to effectively reach the target audience. Present campaign proposals to clients. Plan and execute digital campaigns across web, SEO/SEM, database marketing, email, and various social media platforms (including English, Malay, and Chinese). Manage paid social media campaigns on platforms like Facebook Business/Ads, Twitter Ads, LinkedIn Ads, and top Chinese social media. Design, build, and maintain our/client\'s social media presence. Measure and report on the performance of all digital marketing campaigns against ROI and KPIs. Identify trends and insights to optimize spend and performance. Brainstorm creative growth strategies through digital marketing. Execute and measure experiments and conversion tests. Collaborate with internal teams to optimize landing pages and user experience. Evaluate end-to-end customer experience across multiple channels and touchpoints. Collaborate with agencies and other vendor partners. Evaluate emerging technologies and provide thought leadership for adoption. Maintain client relationships. Responsible for daily digital media planning, campaign management, and optimizations for clients. Bachelor\'s degree in marketing, advertising, or a relevant field. At least 3 years of experience in digital marketing. Proficiency in analytics tools and understanding of campaign evaluation metrics. Strong analytical and creative skills. Exceptional communication, presentation, and interpersonal skills. Experience in optimizing landing pages, user funnels, and A/B and multivariate experiments. Knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush). Familiarity with ad serving tools and PPC campaigns on major search engines. Basic understanding of HTML, CSS, and JavaScript. Proficiency with Microsoft Office products (Outlook, Excel, PowerPoint). Ability to manage multiple tasks in a fast-paced environment and problem-solve independently. Self-motivated with excellent time management skills. [Apply now at https://my.hiredly.com/jobs/jobs-malaysia-rethink-sdn-bhd-job-digital-media-planner-buyer]

foundit