Digital Strategist

Petaling Jaya, Malaysia

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RESPONSIBILITIES:

Identify, analyse, inspect, update and present data findings with visuals and statistics
Evaluate performance of digital campaigns and determine actionable insights
Make recommendations and influence campaign directions by effectively communicating findings to cross-functional teams

SKILLS & QUALIFICATIONS:

Academic: Bachelor\xe2\x80\x99s degree in Statistics, Quantitative methods, Math, Advertising, Marketing or comparable work experience is required.
Experience: 3-5 years of related work experience in digital marketing analytics or related field
Knowledge: Advanced MS Excel or Google Sheets skills.
Intermediate experience with website analytics tools such as Web Trends, Google Analytics,
Adobe Analytics, etc.
Experience conducting ROI analysis, optimization insights and reporting for digital campaign
and online advertising mediums (E.g.: display advertising, search marketing, online video,
social advertising, etc.).
Understanding of marketing channels, UTM campaign tracking, and data systems including
CRMs, search, display, social, mobile, referral, email, etc.
Experience providing analysis and insights for one or more of the following: web and search
traffic, email messaging statistics, and social media trends, offline media impact.

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