Job Description

Job Summary: The Director, Strategic Communication will be the strategic lead for all marketing and community & outreach strategies. The Director will oversee both external marketing and internal communications functions to align the brand message and will be responsible for planning, organizing, staffing and managing all marketing and community initiatives. The Director will lead in developing awareness for MRANTI\'s corporate mission, enhance brand recognition, increase end-user engagement through digital and traditional marketing & community strategies and channels. The job will also involve a wide range of initiatives including: encouraging greater collaboration between MRANTI and potential partners. Job Responsibilities: GENERAL DUTIES Marketing & Community Strategy Development - Formulating and implementing the strategic plans and directions for marketing & community strategies and tactical plans to achieve company objectives. All departmental reports to be done for the review of senior management and CEO Brand Management - Create, maintain and ensure brand management, brand messaging, brand standards, signages and advertising campaigns Marketing and Communications - Lead direct marketing, public relations, advertising, online marketing, social media, event marketing and internal/external creative services. Serves as a thought leader to find and introduce innovative strategies for MRANTI in portraying MRANTI as the frontier of research accelerators for technology and innovation. External Awareness - Maintaining awareness of both the external and internal competitive landscape, opportunities for expansion, customers, markets, new industry developments and standards, and so forth. Generally, seeking to stay in tune with any opportunities that the organization can leverage. Financial Management & Budget Planning - Understands the organisation\'s financial processes. Prepares, justifies, and administers all marketing & community budget for all marketing and Community activities. Oversee procurement, monitor expenditures and use cost-benefit thinking to set priorities. Also responsible for budget planning and reconciliation. Project Management - Ensure that all major projects are managed by appropriate project management processes and to required standards, delivered on time and within agreed budgets and by using cost based models. Ensure value for money in securing additional or external project management skills and resources when required to deliver the projects. Manage strategic key initiatives as assigned by CEO and/or Board of Director. Other Duties - Other duties as assigned by the CEO or Board of Directors. This might include brief assignments working closely with other departments or organisations. FUNCTIONAL DUTIES Marketing and Communication Strategy and Leadership Develop and implement an integrated strategic marketing and communications plan to advance MRANTI brand identity; broaden awareness of its programs and priorities; and increase the visibility of its programs across key stakeholder audiences. Create marketing/public relations strategy that will allow MRANTI Top Management to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key stakeholders, including corporate and government partners. Identify challenges and emerging issues faced by the organisation, working with leadership team and staff to recognize internal and external marketing and communications opportunities and solutions, and define and execute appropriate strategies to support them. Develop all elements of MRANTI\'s social business, designing and driving MaMRANTI\'s social media strategy and tactics. Serve as marketing and communications subject matter expert, both internally and to MRANTI\'s stakeholders/external clients. OPERATIONS Oversee development of all MRANTI\'s print communications including the annual report, marketing collateral materials and electronic communications including MRANTI\'s website and new media; manage relationships with associated vendors. Serve as a spokesperson and lead point person on media interactions that help promote and/or impact the organisation. Exercise judgement to prioritise media opportunities, and prepare talking points, speeches, presentations and other supporting material as needed. Actively engage, cultivate, and manage press relationships to ensure coverage surrounding MRANTI programs, special events, public announcements, and other projects. Actively recruit and establish a media and advertising sponsor. Oversee development of Community & Outreach program policy, goals, and operational guidelines, as well as the organisational and individual partnerships necessary to carry out the community programs. Ensure to provide relevant development and training for community outreach staff and participants. Direct and strategize development of Community & Outreach program timeline and milestone for each Community Outreach Program to ensure it is delivered on-time, within budget, high impact and quality. Strategize Community Outreach programs and ensure relationships are maintained with community organisations and individuals to carry out the community outreach programs. Monitoring on updates for all reports for Senior Management on the Program Outcome and Impact. Qualification & Requirements: Bachelor\'s degree is required and Master\'s degree is preferred in communications, Marketing or related field. Minimum 10 years of relevant experience in communications, marketing or public relations or related experience and minimum 5 years of managerial experience. Demonstrated experience and leadership in managing comprehensive strategic marketing and communications, media relations, and marketing program to advance an organisation\'s mission and goals. Experience in building, mentoring, and coaching a team of marketing and communications specialists. Innovative thinker, with a track record for translating strategic thinking into action plans and output. Energetic, flexible, collaborative and proactive; a team leader who can positively and productively impact both strategic and tactical finance, and administration initiatives. Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with senior management, Board of Directors and staff. Possesses the following capabilities will be an added advantage : - Ability to make decisions in a changing environment and anticipate future needs Ability to operate as an effective tactical as well as strategic thinker. Ability to partner well with colleagues both in and outside of the organisation. Ability to work independently and to undertake supervisory responsibilities as needed.

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