Job Description

Key Responsibilities

Strategy & Planning

Develop and implement marketing plans to promote educational programs, courses, and institutional initiatives. Conduct market research to identify target audiences, competitor positioning, and enrollment trends.

Content & Campaign Development

Create compelling content for student recruitment across digital channels (social media, email, blogs, websites). Plan and execute multi-channel marketing campaigns focused on lead generation and conversion.

Digital Marketing

Manage paid ads (Google, Meta, Edu-specific platforms) and optimize performance. Oversee SEO/SEM strategies to improve visibility and organic traffic. Monitor analytics to track engagement and campaign success.

Events & Outreach

Coordinate webinars, open houses, school visits, and community events. Support partnerships with schools, organizations, and education influencers.

CRM & Lead Management

Use CRM systems to track leads, nurture prospective students, and measure conversion rates. Collaborate with admissions teams to improve inquiry-to-enrollment processes.

Branding & Communication

Maintain consistent branding across all channels and campaigns. Create student success stories, testimonials, and case studies.

Qualifications

Bachelor's degree in Marketing, Communications, Education, or related field. 2-5 years of experience in marketing (education industry preferred). Strong knowledge of digital marketing tools, analytics platforms, and CRM systems. Excellent writing, storytelling, and communication skills. Ability to manage multiple projects and meet deadlines.
Job Type: Full-time

Pay: From RM2,500.00 per month

Benefits:

Health insurance Meal allowance Opportunities for promotion Parental leave Professional development
Work Location: In person