Job Description

Location: Petaling Jaya, MY
Company: Nestl\xc3\xa9 Malaysia
Full-time
Bachelor\'s Degree
4+ years of experience

Position Summary
We are looking for an E-Trade Marketing Executive to be part of our exciting team. In this position, you are responsible for a wide range of strategic and tactical conversion marketing initiatives to drive sales, and the overall growth of business.

A day in the life of an E-Trade Marketing Executive

• Acquisition: Drive targeted audiences to Nespresso channels to acquire new members in a cost efficient way (Sales)
• Agency Management: Manage performance media agency to develop, implement, monitor strategies to drive new acquisition on all channels (SEM, SEO, Programmatic, Retargeting, Affiliates)
• Performance-led Planning: Work with Brand team to ensure integrated approach to overall media investment, maximizing brand awareness and campaign visibility in the online domain with right channels and media mix
• Audience Management: Lead audience targeting and segmentation strategy across key channels (Social, Programmatic, Search) and across the funnel from Awareness to Purchase.
• Measurement: Track and maintain performance framework and benchmarks to measure effectiveness of digital media and gather insights continuously to build best-in-class practices. Work with Analyst to build reports and provide analysis to give stakeholders a clear view on the media channel performance and ROI\'s
• Technology, Infrastructure: Lead overall martech/adtech matters (Tagging, Tech Stack, DSP testing) with HQ. Identifying new opportunities/partners to drive business objectives with a test-and-learn approach. Build relationships with key business partners (Facebook/Google)

What will make you successful

• Bachelors\' Degree in a relevant field (Sales, Marketing, Digital Marketing) or equivalent
• 2 - 4 years\' experience in in performance media or direct response marketing
• Expertise in Programmatic Display, Paid Social, Paid & Organic Search
• Strong focus on customer acquisition and managing performance marketing channels
• Hands on experience of media tracking & web analytics tools such as Google Analytics, Google Tag Manager, DoubleClick Campaign Manager, Brightedge and the general technical landscape.
• Demonstrated ability to deliver results on a timely basis

We are Nestl\xc3\xa9, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we\'ll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Location: Petaling Jaya, MY
Company: Nestl\xc3\xa9 Malaysia
Full-time
Bachelor\'s Degree
4+ years of experience

Position Summary
We are looking for an E-Trade Marketing Executive to be part of our exciting team. In this position, you are responsible for a wide range of strategic and tactical conversion marketing initiatives to drive sales, and the overall growth of business.

A day in the life of an E-Trade Marketing Executive

• Acquisition: Drive targeted audiences to Nespresso channels to acquire new members in a cost efficient way (Sales)
• Agency Management: Manage performance media agency to develop, implement, monitor strategies to drive new acquisition on all channels (SEM, SEO, Programmatic, Retargeting, Affiliates)
• Performance-led Planning: Work with Brand team to ensure integrated approach to overall media investment, maximizing brand awareness and campaign visibility in the online domain with right channels and media mix
• Audience Management: Lead audience targeting and segmentation strategy across key channels (Social, Programmatic, Search) and across the funnel from Awareness to Purchase.
• Measurement: Track and maintain performance framework and benchmarks to measure effectiveness of digital media and gather insights continuously to build best-in-class practices. Work with Analyst to build reports and provide analysis to give stakeholders a clear view on the media channel performance and ROI\'s
• Technology, Infrastructure: Lead overall martech/adtech matters (Tagging, Tech Stack, DSP testing) with HQ. Identifying new opportunities/partners to drive business objectives with a test-and-learn approach. Build relationships with key business partners (Facebook/Google)

What will make you successful

• Bachelors\' Degree in a relevant field (Sales, Marketing, Digital Marketing) or equivalent
• 2 - 4 years\' experience in in performance media or direct response marketing
• Expertise in Programmatic Display, Paid Social, Paid & Organic Search
• Strong focus on customer acquisition and managing performance marketing channels
• Hands on experience of media tracking & web analytics tools such as Google Analytics, Google Tag Manager, DoubleClick Campaign Manager, Brightedge and the general technical landscape.
• Demonstrated ability to deliver results on a timely basis

We are Nestl\xc3\xa9, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we\'ll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

PETALING JAYA, MY, 47810

PETALING JAYA, MY, 47810

Nestl\xc3\xa9