Job Description

Location:

Shah Alam, Malaysia

Company:

CNI (39 Year Direct Selling Company)

Reports to:

Group CEO

Industry:

Direct Selling / Multi-Level Marketing (MLM)

Job Summary:

About the Role

We are seeking a highly capable and digitally fluent

Executive Assistant (Digital Strategy Support)

to support a senior executive. This unique hybrid role combines

modern digital strategy

with

trusted, high-autonomy executive administration

.

The ideal candidate must excel in multimedia content creation, social media management, AI-enabled productivity tools, and handling confidential executive operations with complete discretion.

This role is best suited for someone who is proactive, independent, and capable of managing both digital communications and high-trust administrative responsibilities.

KEY RESPONSIBILITIES

1. Digital Communications & Multimedia (Primary Focus)

Create, edit, and optimize multimedia content, including videos, photos, graphics, and social media postings. Manage and grow the executive's online presence, particularly on

LinkedIn

and other professional platforms. Convert raw media (e.g., recordings, discussions, voice notes) into polished, ready-to-publish content. Utilize AI-powered tools (e.g., ChatGPT, video editors, productivity platforms) to improve efficiency and communication quality. Contribute ideas to strengthen the executive's digital brand and strategic messaging.

2. Executive Administration & Operational Support (Foundational Core)

Manage complex executive calendars, scheduling, and coordination across multiple time zones. Plan and execute domestic and overseas travel itineraries, including flights, accommodation, and ground transportation. Serve as the primary, highly discreet liaison for communication between the executive and internal/external stakeholders. Manage a high-volume inbox for both personal and business matters while maintaining the executive's communication style. Oversee vendor management, administrative tasks, and operational workflows with minimal supervision. Handle confidential information with absolute discretion and unquestionable integrity. Provide flexible support for company events, special projects, and foundation-related duties (Yayasan CNI).

REQUIRED SKILLS & QUALIFICATIONS

Digital Competency

Proven ability in video editing, photo editing, and content creation. Experience managing professional social media platforms. Strong proficiency with AI tools, digital systems, and workflow automation.

Executive Administration

Minimum 3-5 years in executive assistance, administrative management, or a similar role. Strong organisational and multitasking abilities. Able to operate independently with high responsibility and judgment. Able to converse in Mandarin is an added advantage as this role will be need to be liaise with China's stakeholder. Strong written and verbal communication in English and Bahasa Malaysia Proficient in Google Workspace, and relevant communication platforms (e.g., Zoom, WhatsApp) Ability to work flexible hours when required Possess own transport

Discretion & Trust

Demonstrated history of handling sensitive, high-level personal and business information. Strong ethical standards and ability to maintain confidential boundaries.

BEHAVIOURAL EXPECTATIONS

We will assess candidates using real-world scenario-based questions focused on:

Digital Competency

Transforming raw discussion into multimedia assets. Using AI to improve workflows. Planning and executing a digital presence strategy.

Administrative Execution

Managing complex travel plans. Prioritising multiple urgent tasks. Handling high-volume communication flows.

Confidentiality & Judgment

Responding to accidental exposure to sensitive information. Handling pressure from individuals seeking confidential details.

KEY COMPETENCIES

Excellent organizational and multitasking skills Strong communication and interpersonal skills High attention to detail and accuracy Proactive problem-solver with the ability to handle sensitive information discreetly Ability to work independently with minimal supervision

WHAT WE OFFER

Competitive salary and benefits High-autonomy role with strategic exposure Opportunity to work closely with senior leadership A dynamic environment focused on modern digital innovation
Interested candidate, please click APPLY button to apply the job.

Job Types: Full-time, Permanent

Pay: RM5,000.00 - RM6,000.00 per month

Benefits:

Flexible schedule Health insurance Maternity leave Parental leave
Application Question(s):

what is your current and expected salary?
Work Location: In person