Candidate must possess at least a Bachelor's Degree in Mass Communication/Public Relations/Journalism or equivalent.
At least 1 year of working experience in the Media/Public Relations field.
Familiar and knowledgeable on the latest trends and news media environment in Malaysia.
Strong written and verbal communication skills in English and Bahasa Malaysia
Able to write and converse in Mandarin would be an added advantage
Possess extensive media and influencers/KOL contacts with proven success in PR campaigns and achieving media coverage.
Possess strong leadership skills to manage projects timely and within approved budget.
Possess excellent organisational and planning skills to execute campaign and events with attention to details.
Knowledgeable in crisis communication is an added advantage
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The PR & Media Executive will play a vital role in driving positive main media and influencers/KOLs coverage and engagement for Resorts World Genting (RWG) products. In addition, this position also supports corporate communication related matters for Genting Malaysia Berhad.
Work together with the team to develop and implement effective PR strategies to increase brand equity in all targeted markets and achieve business goals.
Liaise with internal stakeholders to formulate plan for media coverage, align calendars and resolve any issues that may arise.
Prepare collaterals including press releases, speeches, media briefings, Q&As, social media postings and any other content which aligns with the business' objectives.
Organise, coordinate and execute PR events and campaigns.
Build and maintain strong relationships with social, online, print and broadcast media and influencers/KOLs.
Prepare communication materials and handle media related matters during a crisis.
Perform any other duties or tasks which may be assigned from time to time by the Head of Department.
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